Product Marketing Manager

Product Marketing Manager - AC Modules and DC Drives

At ABB, we help industries run leaner and cleanerand every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Head of Product Management

ABB INC.

Product Marketing Manager - AC Modules and DC Drives positions offered by ABB INC. (New Berlin, Wisconsin). Own the technical and market specifications for the product and determine a product business plan that supports sustainable growth. Lead life cycle management process for the US market, planning appropriate measures (e.g., enhancements, cost reductions, phase-outs). Collaborate with internal Marketing and Sales teams to define the marketing plan, including marketing communication activities, product value propositions, and product positioning, as well as training activities and sales initiatives. Lead market intelligence analysis, collaborating with Sales, Business Development, and SMEs to define forecast and product planning. Define and understand the US market segmentation and related product, system, and service positioning. Identify potential gaps in the portfolio and new market, segment, and application opportunities. Responsible for product profitability and margins. Own sales and factory FCMs (when applicable) to ensure profitability and maintain competitive market pricing. Provide the pricing teams, sales support, and inside sales with updated pricing and is responsible for ensuring profitability in special sales deals. Collaborate with BDMs and Sales in positioning ABB Drive Modules with new and existing System Integrators, Panel Builders, and OEM's by providing technical and marketing product collateral documentation, access, and understanding of knowledge portals, training, and product value proposition. Monitor and identify the development of local market trends for standards and compliances, updating the Global Product management team on possible development needs. Collaborate with Motion Services for customer product training in ABB University, keeping them updated with new product launches, features and certifications that are available.

Minimum Requirements:

Requires a bachelor's or foreign equivalent degree in electronics engineering, electrical engineering, or a related field and 3 years of experience working in sales, marketing, and product management.

Must have 3 years of experience in each of the following:

• Working with variable speed drives in the Oil and Gas, Mining, Power Generation, Water Treatment, or HVAC industries;
• Applying detailed dimensioning approaches for VFD selections to both simple and complex applications; and
• Evaluating variable speed drives and their effects on line-side harmonics, heat loss and efficiency, and motor compatibility based on the drive topology.

Must be willing to travel 30% (domestic and international).

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB. All qualified applicants will receive consideration for employment without regard to their sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

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