Insights Manager & Moderator
Marketing Management Analytics, Inc.
Is your next opportunity as an Insight Manager with PRS IN VIVO Qualitative ? We are a full-service Market Research company specializing inPackaging, Shopper and New Product Development. We seek independent thinkers who will apply their critical reasoning skills to provide our clients with the best solutions to their business questions. We encourage our staff to challenge the status quo innovating and proposing new solutions for the benefit of PRS IN VIVO and our clients. We have open position in our USA office for a Qualitative Insight Manager to be responsible for the implementation of qualitative consumer research studies for USA and outside. This is an exciting opportunity to join a thought leadership market research agency which is ever expanding and known for its pioneering of behavioral economic science approaches. Responsibilities To understand the background and intent of client requests (participating in kick-off calls, reviewing proposals and market research briefs) Input on the development of research plans and proposals (adhering to PRS IN VIVO best practices, services, and visual guidelines) Managing / directing projects from start to finish including close collaboration with fieldwork department Moderating f2f and online Attending field online/offline - responsibilities include client servicing (backroom), moderator briefing, leading initial on-site research debriefs Writing and presenting strategic reports of findings in PowerPoint Leading / assisting with debrief presentations Actively participate in internal and external marketing activities developing white papers, participate in client events, conferences, LinkedIn posts, etc Experience in qualitative consumer research (minimum 3 years) Project Management understanding and experience. Excellent level of expression and sophistication in written and spoken English Shopper/packaging/ NPD/ retail research experience is a plus Focus group moderation experience (1+ years); Unilever or P&G accreditation / references a plus Strong analytical ability - able to see past claimed preferences and behaviors to understand the true underlying insights Passion for international exposure and interest in understanding behaviors across cultures Advanced level of PowerPoint, video editing is a plus Experience setting up online qual projects including online communities with providers like 20/20, Recollective, FF, etc Proven ability to take responsibility, think analytically and to communicate clearly Must be able to work independently, yet be comfortable asking questions Curious and creative, non-stop learning attitudes, ready to go beyond standard approaches and trial things Requirements: Experience in qualitative consumer research (minimum 3 years) Project Management understanding and experience. Excellent level of expression and sophistication in written and spoken English Shopper/packaging/ NPD/ retail research experience is a plus Focus group moderation experience (1+ years); Unilever or P&G accreditation / references a plus Strong analytical ability - able to see past claimed preferences and behaviors to understand the true underlying insights Passion for international exposure and interest in understanding behaviors across cultures Advanced level of PowerPoint, video editing is a plus Experience setting up online qual projects including online communities with providers like 20/20, Recollective, FF, etc. Proven ability to take responsibility, think analytically and to communicate clearly Must be able to work independently, yet be comfortable asking questions Curious and creative, non-stop learning attitudes, ready to go beyond standard approaches and trial things About the Team The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting. About Us Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work! Job Info Job Identification 8066 Job Category Research Locations New York, NY, United States Norwalk, CT, United States (Hybrid) #J-18808-Ljbffr Marketing Management Analytics, Inc.
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