Associate Director, Hematology Regional Marketing (RMK) Mid West (Detroit)

Associate Director, Hematology Regional Marketing (RMK) Mid West

Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

The Associate Director, Hematology Regional Marketing (RMK)- Mid West (Detroit, Indianapolis and Chicago) -role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of peer to peer educational programs, and support regional congress activity.

Regional Marketer (RMK) will liaise with other field-based professionals, within approved SOPs, including but not limited to Field Medical, Sales (DBM & RBDs), and US Value, Access & Payment, in addition to home office-based colleagues in Marketing, Sales, US Value, Access & Payment and Medical as appropriate.

Responsibilities will include, but are not limited to the following:

Brand Strategy

• Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
• Supporting the execution of approved Advisory Board
• Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
• Facilitate, participate in and attend advisory boards, where appropriate

Regional and National Physician Discussions

• Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
• Engage with assigned TLs and solicit feedback, as necessary
• Participating in and attending Congresses and other industry meetings
• Conduct 1:1 meeting with HCPs
• Attend meeting sessions at the congress

Compliant Collaboration with other Field-based and Home Office-based teams

• Providing input and support in developing account plans for Sales Speaker Management and Engagement
• Identifying and developing HCP Speakers to provide high-quality compliant promotional education
• Providing refresher and follow-up training to Speakers on approved Speaker materials
• Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
• Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
• Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
• Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions

Compliance & Integrity

• Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company's Principles of Integrity.

Hematology/Cell Therapy Regional Marketing Specialist (RMK) Skills / Knowledge Required:

• Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
• Minimum 5 years of experience in Hematology or specialty therapeutics
• Bachelors Degree required or higher
• Marketing, Sales Management, and / or launch experience strongly preferred
• Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred
• Proven ability to manage large geographical territory
• Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
• Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals
• Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
• Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
• Effective verbal and written communication skills and organizational abilities
• Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
• Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
• Highly collaborative with the ability to manage multiple projects simultaneously
• Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.
• Business travel upto 70%, by air or car, is regularly required
• Willingness to work evenings and select weekends is required

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Field - United States - US: $166,350 - $201,571

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays

Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: T he summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work