Performance Marketing & Growth Lead [Remote]

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing & Growth Lead based in United States.

This is an exciting opportunity for a results-driven digital marketing professional to lead customer acquisition, retention, and lifecycle marketing initiatives within a fast-growing eCommerce environment. In this role, you will combine data-driven decision-making with creative brand storytelling to develop high-performing campaigns across multiple digital channels. Working closely with agency partners and cross-functional teams, you will optimize marketing performance while ensuring a seamless customer journey from first interaction through long-term loyalty. You'll have the opportunity to influence growth strategy, improve marketing efficiency, and leverage analytics to drive measurable business outcomes. This role is ideal for someone who thrives in a collaborative, fast-paced environment and enjoys balancing performance marketing with brand excellence.

Accountabilities

• Lead the strategy, execution, and optimization of paid acquisition campaigns across channels including Meta, Google, Pinterest, Bing, and emerging platforms.
• Manage marketing budgets, campaign pacing, and investment allocation to maximize return on ad spend (ROAS), customer acquisition cost (CAC), and overall marketing efficiency.
• Partner with external agencies to develop, execute, and optimize customer acquisition and growth strategies aligned with business objectives.
• Own lifecycle marketing initiatives through email and SMS, including automated customer journeys, segmentation strategies, promotional campaigns, and retention programs.
• Develop and optimize customer experiences across key lifecycle touchpoints such as welcome series, abandoned cart, post-purchase, win-back, and VIP communications.
• Collaborate with marketing and creative teams to develop campaign briefs, content calendars, and customer-facing communications that balance brand consistency with business performance.
• Serve as the primary liaison for agency partners, ensuring strong collaboration, clear communication, and successful campaign execution.
• Analyze attribution data, campaign performance, and customer insights to deliver regular reports, identify growth opportunities, and recommend strategic improvements.
• Manage and optimize product feeds across advertising and marketplace platforms while maintaining data accuracy and campaign readiness.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.
• 4–6 years of experience in performance marketing, digital marketing, growth marketing, eCommerce marketing, or a similar role.
• Proven experience managing or collaborating with external marketing agencies and strategic partners.
• Strong hands-on expertise with Meta Ads, Google Ads, and digital attribution platforms.
• Experience with Klaviyo, including lifecycle marketing, customer segmentation, automation, and email deliverability best practices.
• Demonstrated success managing both customer acquisition and customer retention initiatives.
• Strong analytical skills with the ability to translate marketing data into actionable business insights and strategic recommendations.
• Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience with Pinterest Ads, Bing Ads, Shopify, Feedonomics, or similar eCommerce tools is considered an advantage.
• Previous experience in direct-to-consumer (DTC), retail, lifestyle, or consumer goods brands is preferred.

Benefits

• Full-time position with flexible work arrangements.
• Fully remote opportunity for candidates residing in eligible U.S. states, with hybrid office options available in select locations.
• Competitive annual salary ranging from $80,000 to $90,000 , based on experience, qualifications, and location.
• Opportunity to lead high-impact customer acquisition and growth initiatives within a growing eCommerce business.
• Collaborative environment with close partnership across marketing, creative, analytics, and agency teams.
• Exposure to innovative digital marketing strategies, performance analytics, and customer lifecycle optimization.
• Opportunities for professional growth and increased ownership of strategic marketing initiatives.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.