Software Product Marketing Manager

Responsibilities Campaigns & Programs: Support the creation of customer acquisition and engagement programs and materials that drive satisfaction, loyalty, and advocacy for IDEXX's veterinary software solutions in partnership with the Vetsoft marketing organization. This includes ownership & development of our monthly customer newsletter. KPIs: program‑influenced leads and attach rate, feature adoption, customer satisfaction/NPS, and advocacy metrics (references, reviews, case studies). Sales Enablement Strategy & Content: Partner with sales leadership and training teams to develop, execute, and optimize our sales enablement strategy, using sales insights to inform demo tools (e.g., Storylane), enablement content, product messaging, customer‑facing materials, and training. KPIs: product attach rate, time to close, and enablement content adoption by the sales team. Content Development: Serve as the content partner to our global marketing strategist and field marketing partners—identifying content needs, shaping content strategy, and leading content reviews on behalf of the team. Competitive & Market Intelligence: Monitor, document, and report on competitive intelligence gathered from the field, closing the loop between sales, product marketing, and product. GTM Planning & Execution: Plan and execute launches for new capabilities, partnering with cross‑functional teams across sales, success, onboarding, and customer education. Cross Functional Collaboration: Build collaborative ways of working between product marketing and commercial teams for efficient and effective response to customer needs. Qualifications Strong commercial and product marketing experience with a proven commercial impact and understanding. 5+ years of marketing experience required; Product Marketing experience preferred. Any animal health industry experience is a plus. Strong collaboration skills and a team‑oriented disposition with the ability to influence key stakeholders and drive results across cross‑functional teams. Highly organized approach to project planning and tracking, ensuring all key deliverables and milestones are met in lockstep with cross‑functional stakeholders. Appetite for a fast‑moving collaborative environment and willingness to roll up sleeves between strategy and tactical execution. Self‑starter capable of managing a variety of large programs and deliverables simultaneously. Demonstrated ability to deliver a customer‑first marketing strategy backed by results and measurable metrics. Compensation & Benefits Salary: $100,000 - $120,000 base salary. Opportunity for annual cash bonus. Opportunity for annual equity award. Health / Dental / Vision benefits. Day‑One 5% matching 401(k). Additional benefits including financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and more. EEO Statement IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign‑born residents, and veterans to apply. IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws. #J-18808-Ljbffr