Digital Marketing Manager

Digital Marketing ManagerThe SEO Content Specialist supports the search team by managing content production workflows and ensuring the digital content is properly keyworded, structured, and moved through the publishing process. This role is primarily focused on SEO/GEO execution (keyword research, outlining, coordination, and tracking). While not a dedicated content writing role, strong writing skills is a huge plus.Key ResponsibilitiesCore SEO Execution:Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush)Create SEO-driven content outlines for blog articles and product pages (structure, headings, intent, and target keywords) for business unitsCoordinate with writers, agencies, internal teams, and AI tools to move content through production stagesManage content workflow from intake through publication (backlog ? in progress ? review ? published)Maintain content pipeline visibility and status tracking for stakeholdersTrack and report basic content performanceReport on content performance, highlighting what was successfully executed versus what did not meet expectationsReview and optimize draft content to ensure strong SEO structure and alignment with target keywordsConduct off?site outreach to build high?quality backlinksStrengthen internal linking by strategically connecting related pages across the siteGEO & LLM Optimization:Enhance existing content for GEO performance by rewriting definitions, structuring answer-first sections, and improving clarity for AI-driven searchDevelop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI-friendly responsesApply consistent content structuring best practices (headers, bullets, short-form answers) to improve retrieval in AI Overviews and LLMsStrengthen entity coverage and internal linking by incorporating related technologies, use cases, and optimized anchor textExecute scalable on-page optimizations using provided briefs, checklists, and tools to improve visibility across search and generative platformsQualificationsBachelor's degree in Marketing, Communications, English, or a related field3 years experience in SEO, content marketing, or digital marketingFamiliarity with SEO tools (SEMrush or similar)Strong understanding of keyword research and search intentFamiliarity with GEO concepts and AI search optimization — understanding of how LLMs discover, read, and cite contentExperience writing or editing for AI-readiness, including semantic structure, conversational keyword integration, and entity optimizationStrong cross-functional collaboration skills, including the ability to work directly with tech teams on site health and schema implementation needsStrong communication skills and attention to detailNice to HaveExperience with project management platforms (Workfront)Exposure to analytics tools (Google Analytics, Adobe Analytics)Background in B2B or technical content environments (Semiconductors, memory and storage)Ability to write technical content (AI tools may assist with drafting)Exposure to GEO tools such as Athena, Gradial, or similar platforms that track AI visibility and citationsExperience with AI agents, humanizing AI content, etc.