Digital Web Analytics Specialist

Web Analytics Analyst

AAA Club Alliance is currently seeking a Web Analytics Analyst to join our organization in one of our three locations: Wilmington, DE, Cincinnati, OH, or Columbus, OH. This is a hybrid role which will require on-site work three days a week.

The Web Analyst provides digital channel analytics reporting and insights along with robust metrics support to all areas of the business. Tracks, measures, monitors, and reports all key performance indicators and provides ongoing data modeling and detailed analysis to uncover trends, issues, and opportunities with a focus on improving user experience and increasing online lead generation, conversions, and self-service transactions. Critically, this position is also responsible for designing and implementing detailed data schema and analytics requirements, in support of digital feature development. The Analyst plays an integral role in helping the organization to achieve key goals and outcomes.

Duties & Responsibilities of the Web Analyst:

• Develop & Manage Analytics – Define, document, and implement analytics requirements, translating business objective and KPIs into actionable schema-level specifications, ensuring accurate tracking and reporting through Adobe Analytics and Adobe Launch.
• Create Dashboards & Reporting – Build real-time dashboards and scorecards to monitor web performance, mobile app performance, marketing campaigns, and key business KPIs. Translate data element designs and ensure data flows correctly into the designated Adobe Analytics report suites. Be able to recommend dashboard visualizations that align with business KPIs.
• Analyze User Behavior & Performance – Develop digital journey maps, analyze funnel effectiveness, and identify optimization opportunities to enhance user experience and conversions.
• Provide Data-Driven Insights – Deliver actionable recommendations to leadership, digital product teams, business lines, and marketing stakeholders to drive informed decision-making.
• Optimize Digital Experiences – Identify growth opportunities through data modeling, A/B testing insights, and user experience analysis.
• Support KPI Strategy & Business Goals – Advise stakeholders on measurement strategies and ensure alignment with business objectives.
• Maintain and evolve the organization's data dictionary, manage variable lifecycle and expiration, and configure processing rules to ensure accuracy and governance across report suites.
• Design validation scenarios and leverage debugging tools to detect data transmission errors and implementation gaps.
• Implement and maintain cross-domain tracking strategies to unify visitor identity across ACA properties.
• Train and support internal users in navigating dashboards to improve organizational data literacy.
• Enhance Cross-Functional Collaboration – Work with Product, Marketing, IT, and external vendors to optimize analytics platforms and improve data capabilities. Partner with engineering and product teams to ensure data accuracy across environments, including pre-production validation and release QA.
• Ensure Data Governance & Best Practices – Maintain documentation, uphold governance standards, and support training on analytics tools and methodologies.
• Monitor Industry Trends & Innovation – Stay abreast of emerging analytics technologies, best practices, and opportunities for digital measurement improvements.
• Lead Special Projects – Drive initiatives that leverage data to support business growth, improve customer experience, and enhance strategic decision-making.

Qualifications of the Web Analyst:

• Bachelor's degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Math, Statistics, or related field or equivalent. Advanced degree in Business Administration is a plus; applicable experience may be considered in lieu of degree.
• 3-5 years' relevant experience.
• Must have 3+ years' experience with the following analytical tools and visualization platforms including: Adobe Analytics, Adobe Target, Power BI, and MS Excel. Tableau is a bonus.
• Strong interpersonal, leadership, and communication skills with the ability to interact and build effective working relationships at all levels of the organization.
• Experience with BigQuery SQL and other enterprise data platforms to validate analytics data against data warehouse pipelines and business source systems.
• Ability to communicate complex scenarios in an understandable manner by developing programs, methodologies, and files for analyzing and presenting data.
• Ability to translate multi-faceted business needs into achievable data analysis strategies and tactics.
• Strong knowledge of the principles and practices of accounting and financial analysis.
• Ability to perform complex data analysis in support of ad-hoc and standing customer requests.
• Strong command of website analytic principles, practices, and tools.
• A strong background in digital technology, online workflow analysis, and ecommerce operations.
• A constant desire to dig deeper, connect dots, understand the "why", and the "so what".

At AAA, your success is our success. What we can offer you:

• The starting base compensation for this position is $71,410 to $114,373. The ultimate salary offered will be based on factors such as applicant experience and geographic location.
• Comprehensive health benefits package.
• Annual Bonus Plan.
• Up to three weeks of paid time off accrued during your first year.
• 401(K) plan with company match up to 7%.
• Professional development opportunities and tuition reimbursement.
• Paid time off to volunteer & company-sponsored volunteer events throughout the year.
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.

Full time Associates are offered a comprehensive benefits package that includes:

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities + 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And MORE! Check out our Benefits Page for more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA's policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA's operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

Job Category: Marketing