Content Marketing Manager - AI SEO / GEO

About impact.com impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products – Performance (affiliate), Creator (influencer), and Advocate (customer referral) – unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands – including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics – rely on impact.com to power more than 350,000 partnerships that deliver measurable business results. Your Role at impact.com impact.com is the world's leading partnership marketing platform. Our Creator product connects brands with content creators and influencers to drive measurable, performance-based growth—and we're hiring a Content Marketing Manager to help tell that story. This is a fully remote, individual contributor role sitting within the Content Marketing team. You'll report to the Director of Content and work day‑to‑day alongside a Senior Content Marketing Manager who owns strategy and planning for the creator content program. Your job is execution—running a content program that's already well‑built, with clear processes, playbooks, and workflows in place. We write for marketers. That means the bar for clarity, relevance, and voice is high—our audience can tell the difference between content that was produced and content that was crafted. If you want to see what we mean, read the blog before you apply. How This Team Operates We think about distribution before we think about content. Every piece we publish has a job—and we don't start working on it until we know what that job is. Is it driving organic search? Fueling a demand gen campaign? Arming sales with something they can actually use in a conversation? Supporting a first‑party research narrative? The job determines the format, the angle, the structure, and the success metric. That means this role isn't just a blog operation. You'll work within a content system that's designed from the distribution layer out, connected to pipeline and revenue, tracked through data dashboards, and embedded in the GTM team alongside Demand Gen, Product Marketing, Sales, and Customer Success. Not many content teams operate this way. Most write first and figure out distribution later. We don't. If that kind of intentionality appeals to you, you'll thrive here. We also operate as a genuinely collaborative team. The workflows, playbooks, and systems we use were built together—and everyone has a voice in how they evolve. We're interdependent by design: we share work early, give honest feedback, respect each other's craft, and don't protect our lanes. If that's how you do your best work, you'll fit here. We are AI‑forward as a team. We use AI to ideate, pressure‑test thinking, build workflows, and support our writing process. But we draw a clear line between using AI as a strategic partner and letting it do the thinking for you. We can tell the difference, and it matters to us. What You'll Do You'll own end‑to‑end execution of content for our creator and influencer marketing audiences—brands who partner with creators, and creators themselves as a business audience. Content Production & Management Execute content briefs and SEO/AIO briefs, fielding assignments to a roster of freelance writers and managing those relationships Own the content lifecycle from ideation and planning through briefing, editorial review, publication, and optimization Conduct SEO and AIO keyword research in Semrush to inform content priorities — with an understanding that showing up in large language models is now as important as ranking in search Interview internal/external subject matter experts and translate their expertise into stories that are useful, clear, and worth reading Write and produce across formats: long‑form blog posts, case studies, demand‑gen assets (ebooks, templates, worksheets), and creator profile stories Take complex business topics and find the narrative thread that makes them matter to a marketing audience Reporting & Optimization Track content performance and contribute to quarterly business review (QBR) reporting Use performance data to identify optimization opportunities across published content Connect content activity to pipeline metrics alongside the broader GTM team What You Bring Non‑Negotiable 3–5 years of content marketing experience, with a focus on long‑form content Genuine storytelling ability. You can take a dry business topic and find the angle that makes a marketer stop scrolling Hands‑on experience with SEO (keyword research, content briefs, on‑page optimization) Experience writing or managing case studies and demand‑gen content formats Strong editorial instincts. You can review a draft and make it meaningfully better Comfortable working async across time zones, with availability for morning overlap meetings (our senior content partner is based in South Africa) Strong Advantage Familiarity with Semrush or a comparable SEO platform Exposure to B2B SaaS, martech, or creator/influencer marketing content Experience with content performance reporting or GTM‑connected content work Awareness of AIO and how content needs to be structured to surface in LLM‑driven search environments We Can Teach The creator and influencer marketing landscape. Curiosity and fast learning go a long way Our specific tools, workflows, and playbooks. Everything is documented and supported The full measurement infrastructure that connects content to pipeline Who You Are You write for the reader, not the brief. You know that B2B content doesn't have to be boring, and you have a point of view on what makes something worth reading. You use AI as a thinking partner, not a ghostwriter. You follow a brief well and improve it where you can. You manage timelines without being chased. You ask good questions before you start, and you know the difference between a draft that's done and a draft that's good. You share work before it's perfect. You ask for input and give it generously. You're not precious about your ideas because you care about the outcome more than the credit. You're comfortable in a structured program. You don't need to build the system, but you take ownership of running it well. And you're ambitious enough to want to grow within it. This team has a track record of developing people: everyone currently in a senior role on this team started where you'd be starting. The work is hard, the bar is high, and for the right person, the trajectory is tangible. Salary Range $80,000-$90,000 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive Restricted Stock Unit (RSU) grant. *This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Benefits and Perks At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well‑being, growth, and work‑life balance. Medical, Dental, and Vision insurance Office‑only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled Flexible spending accounts and 401(k) Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work‑life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life. Health and Wellness: Your well‑being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health. A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3‑year vesting schedule, pending Board approval. Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses. Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver. Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses. impact.com is proud to be an equal‑opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non‑merit factors. #J-18808-Ljbffr