Director of Marketing

Description

Make Lives Better, Build Your Future: Join Heritage Communities as our Director of Marketing!

Let's make marketing that actually matters.

At Heritage Communities, we're not just filling apartments-we're bringing peace of mind to families as their older loved ones choose their next home, start their next chapter, and select a community where they can truly belong. We're looking for a Director of Marketing who is a strategic visionary, a data-driven leader, and a hands-on executor.

If you love driving high-level strategy, optimizing campaigns for revenue growth, and leading marketing efforts across a growing portfolio-this might be your kind of role.


What You'll Do (aka where you'll shine):

• Direct all advertising, digital marketing, social media, and branding campaigns to maximize lead generation and prospect engagement across our portfolios.
• Develop integrated marketing plans that drive high-quality website traffic, convert digital leads, and directly support community-level sales and occupancy revenue goals.
• Push the boundaries of our digital footprint by driving strategy in paid media, search engine optimization (SEO), and social media engagement.
• Work hand-in-hand with the Chief Marketing Officer, VPs of Sales, Director of Marketing Analytics, and Operations to ensure marketing strategies perfectly align with overarching sales goals.
• Partner with Regional Directors of Operations to evaluate inquiry sources, boost conversion rates, and pinpoint opportunities for immediate improvement.
• Oversee the planning, budgeting, and performance measurement of all marketing initiatives, tracking KPIs and optimizing our marketing ROI using analytics, CRM systems, and automation tools.
• Drive the marketing and promotional strategies for new community openings, acquisitions, and rebranding efforts.
• Act as the primary point of contact for our vendor partners (agencies, designers, web vendors), managing those relationships and holding them accountable for successful outcomes.
• Collaborate with HR and Operations to support internal marketing, recruitment, and associate engagement efforts.
• Proactively identify new methods, platforms, and technologies to increase occupancy and keep us ahead of the curve.

Requirements

What You Bring to the Table:

• 4+ years of marketing experience, ideally within senior living, healthcare, hospitality, or a closely related industry.
• A Bachelor's degree in marketing, business, or a related field (or equivalent real-world experience).
• Deep knowledge of the latest marketing strategies and platforms, including Google Business Profile, Google Analytics, social media strategy, modern AI tools, and sales CRMs.
• High-level organizational and project management skills to manage complex, multi-channel campaigns and budgets without dropping the ball.
• Excellent written and verbal communication skills, with the emotional intelligence to navigate ambiguous, challenging, or high-stakes situations with ease.
• The capacity to manage high-level agency relationships now, with the ability to build out and manage a team as the company grows.
• Strong technical skills, including a high proficiency in the Microsoft Business Suite.
• The ability to handle confidential and privileged information, including HIPAA regulations and sensitive resident/associate data.
• A valid driver's license, acceptable driving record, and you must be at least 21 years of age (required for community events and resident transportation).