VP Marketing - STR

About Inhabit

Inhabit is a global PropTech software company transforming the residential and vacation property management industries through innovative, best in class technology solutions. Since its founding in 2016, Inhabit has built a comprehensive ecosystem of software and services, including property management, accounting, payments, insurance, CRM, and digital marketing, designed to help property managers operate more efficiently and grow their businesses.

Backed by Tier 1 investment firms such as Blackstone Tactical Opportunities, Goldman Sachs, Insight Partners, PSG, and Greater Sum Ventures, Inhabit continues to scale its impact across the industry with a global team and a commitment to strategic partnerships and continuous innovation.

Vice President, Marketing (Vacation Rental Division)

The Vice President of Marketing for the Vacation Rental Division is responsible for setting and executing the marketing strategy across Inhabit's portfolio of short term rental brands, including Streamline, Bluetent, RentalGuardian, Lynnbrook, RevMax, and iTrip. This role serves as a senior marketing leader setting the brand and demand generation strategy across the brands in partnership with Product, Sales, Operations, and Executive Leadership.

In addition to brand and demand generation strategy ownership, the VP, Marketing will play a critical role in shaping and advancing AI driven marketing strategy and thought leadership for the Vacation Rental division. This includes identifying, operationalizing, and communicating how artificial intelligence enhances product capabilities, customer outcomes, and internal marketing effectiveness. The role is expected to understand where AI creates real value across personalization, automation, analytics, pricing, risk mitigation, and operational efficiency.

Overall, this role owns integrated marketing strategy, brand and product positioning, demand generation, lifecycle marketing, and executing marketing activity associated with product go to market strategies.

Key Responsibilities

Brand & Portfolio Strategy

• Serve as the steward for brand clarity and consistency across all Vacation brands while recognizing distinct audiences and value propositions.
• Guide messaging frameworks that clearly articulate how Inhabit solutions work together across the Vacation Rental lifecycle (operations, distribution, risk, revenue).
• Balance near term performance needs with long term brand equity and platform adoption goals.
• Reposition brands as needed to be industry leading platforms and services utilizing AI to increase value for our customers.

Demand Generation & Growth Marketing

• Own demand generation strategy across all Vacation brands and channels including paid search and social, organic, lifecycle, partner, events and trade shows, and sales assisted channels.
• Maintain full ownership of the marketing budget, ensuring spend is allocated strategically across brands, channels, and initiatives to maximize pipeline and revenue impact.
• Define, track, and optimize against core performance KPIs, including but not limited to: Marketing Qualified Leads (MQL), Cost per Click (CPC), Customer Acquisition Cost (CAC), Funnel conversion rates across all channels and stages, Meetings booked and sales accepted leads, Monthly, quarterly, and annual revenue and pipeline contribution from marketing.
• Establish clear demand targets by brand and segment, aligned with company growth goals and sales capacity.
• Partner closely with Sales and Revenue Operations leadership to ensure alignment between demand generation programs, lead quality, conversion performance, and close rates.
• Build scalable measurement frameworks and reporting cadences that provide clarity and transparency to executive leadership on performance, ROI, and areas for optimization.
• Continuously test, refine, and improve channel mix, messaging, audience targeting, and spend efficiency based on performance data and market feedback.

Leadership, Team Management & Executive Partnership

• Lead and mentor a multidisciplinary remote marketing organization spanning marketing automation, demand generation, content, paid media, social, events, partnerships, and marketing operations.
• Foster a high performing, collaborative team culture grounded in accountability, clarity, and continuous improvement.
• Provide clear prioritization and direction across brands, initiatives, and timelines in a fast paced growth matrixed environment.
• Act as a trusted thought partner to executive leadership, providing clear strategic recommendations, performance insights, and risk assessments.
• Translate complex initiatives (platform consolidation, new offerings, pricing and packaging changes) into simple, compelling narratives for internal and external audiences.
• Lead executive level communications related to marketing strategy, launch readiness, and performance outcomes.

Go to Market

• Support GTM strategy for new product and service offering launches including positioning, channel mix, timing, and execution strategy.
• Partner closely with Product Management, Sales, RevOps and Customer Success to align launches, roadmaps, enablement, and customer value propositions.
• Be accountable for internal and external marketing activities related to new product GTM readiness, including sales enablement materials, launch communications, competitive intelligence, and stakeholder alignment.
• Ensure GTM strategies are data driven, segmented by ICP and market tier, and clearly differentiated from competitors and OTAs.

Qualifications & Experience

• 10+ years of progressive marketing leadership experience, with significant responsibility for B2B SaaS. Experience leading teams in prop tech, travel tech, or vacation rental adjacent platforms is a plus.
• Have directly led marketing strategy and a team of multidisciplinary marketing experts across paid media, partnerships, events and conferences, etc.
• Demonstrated ability to operate effectively in complex, matrixed organizations with multiple stakeholders and brands.
• Data driven mindset with strong fluency in performance metrics, attribution, and ROI analysis.
• Exceptional communication skills, with the ability to influence at the executive level and align cross functional teams.
• Proven experience leading multi product, multi brand GTM strategies at scale is a plus
• Experienced with industry leading tech stack for reporting and decision making. Familiarity with the following tech stack and sales enablement tools encouraged:
• Salesforce or HubSpot
• Marketo
• Chili Piper and or Popl
• Power BI and or Sigma
• AI tools (Copilot, Vercel, Cursor, ChatGPT)
• Metadata.io

Education Requirements

• BA/BS Degree in Marketing, Communications, Advertising or equivalent; MBA desired

Type

• Salaried, Exempt, Full Time

Location

• Knoxville TN, Dallas, TX, GA
• We have an in office work style, with most team members working in the office from Monday to Thursday and remotely on Friday.

Benefits Include

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance
• Supplemental Life and AD and D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.