Social Media Specialist

Location: Gardena, CA (Los Angeles area) Employment type: Full-time, hourly, nonexempt Schedule: Monday - Friday, 8:00 a.m. - 4:00 p.m. Work arrangement: Four days in the office and one work-from-home day per week Preferred start date: As soon as available Compensation: $32 - $36 per hour Reports to: Jr. Marketing Director About the role We are looking for a Social Media Specialist who combines a strong eye for interiors with thoughtful planning, clear writing, and a practical understanding of performance. You will develop and execute content across Instagram, Pinterest, Facebook, and LinkedIn, helping Dovetail connect with the professionals who source our furniture for their stores and projects. This is a hands-on individual contributor position working closely with our marketing and creative teams. Pinterest development will be an important priority, alongside Instagram storytelling, community engagement, and consistent reporting. Dovetail will provide the main lifestyle photography; you will turn those assets into effective content tailored to each platform. What you will do Develop and execute a clear social media strategy, with channel-specific goals and content plans aligned with Dovetail's brand direction, audience growth priorities, product introductions, lookbooks, showrooms, and industry events. Own the content calendar, coordinate assets and captions, submit weekly plans for review, and schedule and publish approved content accurately and on time. Build and improve our Pinterest presence through organized boards, keyword-informed titles and descriptions, original Pins, relevant destination links, and ongoing testing. Create social assets in Canva or Adobe tools, including image crops, carousels, Stories, Pins, and simple short-form videos. Maintain visual consistency while adapting content to each channel. Write engaging, accurate copy that connects design inspiration with the needs of retailers, interior designers, home stagers, and other trade professionals. Engage with comments, messages, mentions, and tagged content during scheduled coverage; route sales and service questions to the appropriate team and share useful customer feedback. Coordinate designer and retailer features, secure permission to reuse partner content, maintain appropriate credits, and support relevant collaborations. Track performance, monitor relevant platform and industry developments, and turn findings into clear recommendations and monthly reports. Use Metricool, HubSpot, native analytics, and related tools as appropriate for planning, publishing, reporting, and campaign tracking. Collaborate with photography, merchandising, sales, and marketing colleagues to identify content opportunities and prepare clear briefs for additional assets. What you bring Approximately 3 - 5 years of relevant professional social media experience, with examples of channels or campaigns you helped grow and a clear explanation of your contribution. Hands-on experience with Instagram, Facebook, and LinkedIn, plus practical Pinterest publishing and optimization experience. Strong visual judgment and an interest in furniture, interiors, materials, and design. You can work within an established aesthetic while recognizing opportunities for fresh content. Confident Canva or Adobe skills for creating polished social graphics, adapting photography, and editing simple short-form video. Strong writing, editing, and proofreading skills, including the ability to adapt messaging for different audiences and channels. Comfort interpreting social analytics and explaining what the results mean, what should change, and how the next test will be measured. Experience maintaining content calendars, meeting deadlines, coordinating approvals, and communicating proactively with colleagues. Experience using a social scheduling and analytics platform; familiarity with Metricool or HubSpot is a plus. Furniture, home furnishings, interior design, wholesale, or other B2B marketing experience is preferred. Candidates from related design or lifestyle categories should be able to show how they would adapt their approach to a trade audience. How success will be measured Success means developing and executing a clear social media strategy that strengthens Dovetail's brand presence and delivers measurable growth in relevant audiences and engagement across Instagram, Pinterest, Facebook, and LinkedIn. This includes improving Pinterest performance, driving qualified website traffic and trade inquiries, and using monthly reporting to evaluate progress against channel-specific goals and refine the approach. We value creative initiative, thoughtful execution, reliable follow-through, and the ability to turn insights into measurable improvements. Health insurance benefits Vacation and sick time Life and long-term disability insurance About Dovetail Founded in 1992 in Los Angeles, California, Dovetail Furniture is a furniture and household accessories wholesaler. It is a family-owned and operated company. Dovetail Furniture designs its furniture and accessories collection in Los Angeles, manufactures its products in many countries around the world, and then sells and distributes its collection to furniture stores and designers in the United States, as well as a handful of other countries in the Americas. Dovetail Furniture is known for its distinctive, warm and design-forward collections. It also prides itself on having a diverse staff, working in a welcoming and professional environment. Our Culture We value people who bring fresh ideas, take ownership of their work, and help one another succeed. Our team works openly across departments, with an emphasis on creativity, respectful communication, and continuous improvement. We celebrate progress and shared accomplishments. Bring creativity and initiative. Share ideas and constructive feedback. Celebrate individual and team accomplishments. Work together toward shared goals. Dovetail Furniture is an equal opportunity employer. We value diverse backgrounds, experiences, and perspectives and are committed to a welcoming, respectful workplace. #J-18808-Ljbffr