Digital Media Specialist

Job Description

Job Description

Digital Media Specialist

Location: Farmington, CT
Work Arrangement: 100% On-Site
Pay: $30–$38/hour
Duration: 1–2 year contract with potential for extension or permanent opportunity
Travel: None to minimal; occasional team trade shows
Start Date: ASAP

Position Overview

A leading, billion-dollar B2B organization is seeking a creative, digitally savvy, and detail-oriented  Digital Media Specialist to join its Marketing team in Farmington, CT. This is a  brand-new position created to support a small marketing department and help manage the team's growing digital workload.

The Digital Media Specialist will play a highly visible role in strengthening the company's digital presence through  social media, digital campaigns, website content, email marketing, graphic design, photography, video, and other multimedia content .

This is an excellent opportunity for a true creative who enjoys taking ownership, experimenting with new ideas, and learning about a complex, high-tech industrial environment. Direct industry experience is not required. The key is having strong creative and digital skills, curiosity, initiative, and the ability to understand and effectively leverage an established brand.

Key Responsibilities

• Create, manage, and publish engaging digital content across social media, websites, email, and other digital channels.
• Develop content for corporate social media platforms, including LinkedIn, Instagram, YouTube, and other relevant channels.
• Support digital marketing campaigns, product launches, events, webinars, trade shows, and other marketing initiatives.
• Develop written copy, graphics, photography, video, short-form video, and other multimedia assets.
• Create visual content using  Adobe Creative Cloud and other creative tools.
• Work within established brand guidelines to produce compelling and consistent content.
• Manage social media content planning, publishing, community engagement, and performance monitoring.
• Use  Sprout Social or similar social media management platforms.
• Support email marketing campaigns, including content development, scheduling, testing, segmentation, and reporting.
• Maintain and update website content to ensure information is accurate, engaging, search-friendly, and aligned with brand standards.
• Develop and maintain content calendars across social, web, email, and other digital channels.
• Capture and edit photography and/or video content as needed; much of the team's current content is captured using mobile devices such as an iPhone.
• Maintain organized libraries of digital assets, including graphics, photography, video, and marketing content.
• Collaborate with Marketing, Communications, Product Marketing, Sales, and other internal teams to develop and repurpose content.
• Monitor digital trends, emerging platforms, AI tools, and best practices and recommend new opportunities to increase engagement and brand visibility.
• Take ownership of projects and proactively identify opportunities to improve the company's digital presence.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Advertising, Graphic Design, or a related field required.
• 3+ years of relevant experience preferred. The hiring manager is open to a range of experience levels and is particularly interested in candidates with significant hands-on experience.
• Strong experience with  Adobe Creative Cloud and graphic design.
• Experience creating digital content in a corporate environment.
• Corporate social media management experience.
• Strong writing, editing, and storytelling skills.
• Experience creating content for platforms such as LinkedIn, Instagram, and YouTube.
• Familiarity with website content management systems, email marketing platforms, social media management tools, and digital analytics.
• Photography and/or videography experience is a strong plus.
• Strong understanding of digital marketing principles, content strategy, and social media trends.
• Excellent attention to detail and ability to maintain brand consistency.
• Creative, curious, proactive, and willing to experiment with new ideas and tools.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong communication and collaboration skills.
• Genuine interest in learning and understanding a complex industry.

Ideal Candidate

The ideal candidate is a  creative thinker and hands-on digital content creator who is excited to make an immediate impact. They should be comfortable working in a small team where there is significant visibility, autonomy, and opportunity to take ownership.

Industry experience in  B2B, industrial, manufacturing, or technology is helpful but not required. The company is looking for someone who can understand a brand, learn a complex business, and use their creative skills to tell compelling stories across digital channels.

Team & Environment

This position offers a high level of visibility and impact within a small Marketing team supporting a large organization. The role provides opportunities to experiment with different creative approaches, work across multiple digital platforms, and collaborate with teams throughout the organization.

Interview Process

• Initial interview conducted via Microsoft Teams.
• Final interviews conducted in person.
• Approximately 2–3 in-person interviews depending on the candidate pool.
• The team is looking to move quickly, with an  ASAP start preferred.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Please note: The following benefits reflect Kelly's general offerings. Eligibility may vary by assignment, location, and job type. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

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