Senior Analyst, Data & Analytics

Senior Analyst, Data & Analytics

Omnicom Media (OM), the media services division of Omnicom Group Inc. delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OM agencies around the globe.

SSCG Media Group is the one of the largest full-service, 100% pharma-focused strategic media planning and buying groups in the world and is a proud member of Omnicom Media.

We're a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. At SSCG, Substance, Style, Conviction and Grace (SSCG) aren't just words – they're our core values and it defines how we show up for our clients and for each other!

We offer meaningful opportunities for our talent to learn, grow, be challenged, and discover their passion within media.

If you have Substance, Style, Conviction and Grace (along with all the skills below), we'd love to meet you!

Location: NYC, CHICAGO or PHILLY

Responsibilities:

• Mentor in the Analytics Function
• Responsible for accurate reporting, data integration, dashboard design and the presentation of actionable insights
• Mentor and develop junior and off-shore team members through coaching, feedback, and career planning
• Model SSCG's core values and serve as a mentor and role model across the network
• Assist on Measurement Strategy
• Guide clients on digital marketing analytics best practices and ensure every client has a strategy-driven measurement plan
• Develop critical thinking across the analytics team to connect measurement and KPIs to brand and business objectives
• Deliver Actionable Insights and Presentations
• Lead analytics presentations and communicate insights clearly and effectively to clients and internal teams
• Identify, integrate and analyze data to inform campaign optimization
• Cross-Functional Collaboration and Partnership
• Collaborate with all stakeholders to deliver analytics solutions tailored to client needs
• Evolve Analytics Capabilities and Tools
• Identify gaps in data capture and collaborate cross-functionally to implement improvements
• Partner with leadership to enhance analytics offerings, develop benchmarks, and create case studies
• Operations Excellence and Issue Resolution
• Troubleshoot data and analytics issues, manage ad hoc reporting requests, and develop POVs on industry trends
• Business Growth and Strategy Support
• Support new business opportunities and department wide initiatives
• Stay current on industry trends and advancements in data and analytics

Qualifications and Experience:

• Bachelor's degree (Data/Analytics, Advertising/Marketing, Business preferred)
• 2 – 3+ years of experience in data & analytics and/or digital marketing
• Experience with ad serving and reporting tools (Google Campaign Manager)
• Must be proficient in Excel and other Microsoft Office applications
• Experience manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools
• Proficient in creating custom reports with knowledge of visual techniques for data analysis and presentation
• Strong analytical ability, critical thinking, and proactive problem-solving skills
• Excellent written and verbal communication skills
• Ability to work in a fast-paced environment – both independently and in team setting – with excellent organizational and multi-tasking skills to prioritize effectively with customer–centric focus
• Exhibits strong initiative, sound attention to detail and ability to think strategically
• Experience leading analytics presentations in a clear, effective, and dynamic manner to key stakeholders
• Exposure to most of the following analytics applications: Google Analytics, Adobe Analytics, Tableau, Datorama (or similar data platform)
• Desire to learn and driven to develop a career in media analytics
• Healthcare vertical experience (a plus)

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$40,000 - $75,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.