Web Strategist - Snapdragon

Company:Qualcomm Technologies, Inc.Job Area:Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing CommunicationsGeneral Summary:We are seeking an experienced Web Strategist to serve as the single point of contact and strategic leader for Qualcomm’s Snapdragon brand web presence. Spanning Mobile, Compute, Wearables, and Automotive, the Snapdragon portfolio represents one of the most diverse and influential technology platforms in the world , and this role is critical in shaping the content strategy, driving user engagement, and optimizing the web experience across all those product areas for Qualcomm’s customers and stakeholders.The Web Strategist for Snapdragon will be responsible for all web strategy and content across the full Snapdragon brand ecosystem, ensuring that Qualcomm’s web presence remains relevant, engaging, and tightly aligned with business objectives across Mobile, Compute, Wearables, and Automotive segments. This strategic role requires close collaboration with product marketing, integrated marketing , the web UX team, and the web publishing team to deliver exceptional, cohesive web experiences that drive measurable business results across every Snapdragon-powered product category.Key Responsibilities:Content Strategy & ManagementOwn and execute a comprehensive web content strategy spanning the full Snapdragon portfolio, including Mobile, Compute, Wearables, and AutomotiveEnsure all web content remains current, relevant, and aligned with business goals and customer needs across each Snapdragon segmentCollaborate with the web publishing team to maintain content quality and consistency across all web touchpointsDevelop and maintain content governance standards and best practices that scale across multiple product categories and audiencesProduct Launch LeadershipPartner with product marketing and product management teams to plan and execute web strategies for new Snapdragon product launches across all segmentsCreate compelling web narratives that effectively communicate each product’s value proposition to its relevant audience , whether developers, OEMs, consumers, or enterprise buyersEnsure seamless integration of new product content into the existing Snapdragon web ecosystemCoordinate cross-functional teams to deliver launch content on time and on strategyCampaign & Landing Page ExcellenceLead the development and optimization of campaign landing pages in partnership with integrated marketers, product marketers, and the UX team across all Snapdragon product linesDrive conversion optimization through strategic content placement, messaging, and design collaborationEnsure campaign landing pages align with Snapdragon brand standards while meeting specific campaign objectivesManage the full lifecycle of campaign pages from conception through performance analysisAnalytics & Performance OptimizationUtilize web analytics to measure and report on content performance across the Snapdragon web presenceIdentify high-performing content patterns and replicate success across Mobile, Compute, Wearables, and Automotive web experiencesWork with our Insights team to establish key performance indicators (KPIs) for each segment and regularly report on progress toward goalsUse data-driven insights to inform content strategy and prioritize tactical decisionsA/B Testing & ExperimentationDesign A/B testing programs to optimize page performance across the Snapdragon portfolio and work with UX and A/B testing teams to launchAnalyze test results and make data-backed recommendations for improvementsDevelop testing roadmaps that prioritize high-impact optimization opportunities across all Snapdragon segmentsChampion a culture of continuous testing and learning within the web teamCross-Functional CollaborationServe as the primary point of contact for all web-related initiatives across Snapdragon business units, including Mobile, Compute, Wearables, and AutomotiveBuild and maintain strong working relationships with product marketing, campaign teams, UX designers, and web publishers across multiple lines of businessFacilitate communication and alignment across teams to ensure cohesive, on-brand web experiencesAdvocate for user needs while balancing the business objectives of each Snapdragon segmentStrategic PlanningDevelop and maintain a unified strategic roadmap for the Snapdragon web presence that addresses the unique needs of each product categoryStay informed about industry trends across mobile, PC/compute, wearables, and automotive technology, as well as competitor activities and emerging web best practicesRecommend innovative approaches to enhance the web experience and differentiate Qualcomm’s Snapdragon brandPresent strategic recommendations and performance updates to stakeholders and leadershipKey Competencies:Strategic Thinking: Ability to develop long-term, cross-portfolio strategies while executing tactical initiatives across multiple product linesData-Driven Decision Making: Comfort with analytics and using data to guide decisions across diverse audience segmentsCollaboration: Strong interpersonal skills and ability to work across diverse, geographically distributed teamsAdaptability: Thrives in a fast-paced environment with changing priorities and a broad portfolio scopeAttention to Detail: Ensures accuracy and quality across all deliverables, including segment-specific content nuancesCustomer Focus: Deep understanding of user needs and customer journeys across consumer, developer, OEM, and enterprise audiencesInnovation: Brings creative solutions to complex, multi-stakeholder challengesAccountability: Takes ownership of outcomes and drives results across all assigned segmentsWhat You’ll Accomplish:In Your First 90 DaysAudit the current Snapdragon web presence across Mobile, Compute, Wearables, and Automotive segmentsEstablish relationships with key stakeholders across each Snapdragon product marketing, campaigns, and UX teamLaunch your first A/B test and begin building a cross-portfolio testing roadmapPresent initial analytics findings and strategic recommendations to leadershipIn Your First YearMeaningfully improve key performance metrics across the Snapdragon web presenceSuccessfully lead multiple product launch web campaigns across at least two Snapdragon segmentsEstablish a robust, scalable testing and optimization programPosition yourself as the go-to expert for Snapdragon web strategy across the organizationMinimum Qualifications:Bachelor's degree and 2+ years of Communications, Marketing, Public Relations, or related work experience.ORAssociate's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.ORHigh School Diploma or equivalent and 6+ years of Communications, Marketing, Public Relations, or related work experience.Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.Preferred Qualifications:4+ years of experience in web strategy, digital content, or a related fieldDemonstrated experience managing web content or digital campaigns across multiple product lines or audiencesBachelor’s degree (or foreign equivalent) in Marketing, Communications, Business, or a related fieldExperience with project management tools such as Jira or Adobe WorkfrontExperience with enterprise Web Content Management platforms (e.g., Adobe Experience Manager, Sitecore)Familiarity with Adobe Creative Suite or FigmaExperience with A/B testing platforms and web analytics tools (e.g., Adobe Analytics, Adobe Target, Optimizely, Google Analytics)Experience with translated and regionalized digital content across multiple marketsBackground working with technology, semiconductors, or consumer electronics brandsHigh level of attention to detail when completing work independently across multiple concurrent workstreamsAbility to communicate effectively with a wide variety of stakeholders across multiple regions and business functions* This position is not eligible for Qualcomm immigration sponsorship. *** Position requires to be onsite in San Diego, 5 days a week. **Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail View email address on click.appcast.io or call Qualcomm's toll-free number found here . Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).To all Staffing and Recruiting Agencies : Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited resumes/applications.EEO Employer: Qualcomm is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification.Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.Pay range and Other Compensation & Benefits :$41.92 - $62.88The above pay scale reflects the broad, minimum to maximum, pay scale for this job code for the location for which it has been posted. Even more importantly, please note that salary is only one component of total compensation at Qualcomm. We also offer a competitive annual discretionary bonus program and opportunity for annual RSU grants (employees on sales-incentive plans are not eligible for our annual bonus). In addition, our highly competitive benefits package is designed to support your success at work, at home, and at play. Your recruiter will be happy to discuss all that Qualcomm has to offer – and you can review more details about our US benefits at this link .If you would like more information about this role, please contact Qualcomm Careers . #J-18808-Ljbffr