Director of Marketing Technology Strategy

Sandisk is seeking a strategic leader to define the vision, roadmap, and evolution of our global marketing technology (MarTech) ecosystem, transforming it into a world‑class platform that accelerates our premium brand. This is a pivotal role that will define how technology enables Sandisk to operate as a modern, scaled, and consumer‑centric marketing organization. You will be responsible for shaping the MarTech strategy, and related roadmap, that allows the business to operate as a single global system, personalize at scale, and adapt faster than market and consumer shifts. As well as shepherding the implementation, adoption and measurement of the impact of the MarTech strategy. This is not an IT role—it is a marketing leadership role that sits at the center of global marketing. You will partner closely with IT but own the marketing vision for how technology, platforms, and AI capabilities enable marketing execution. You will work across global and regional marketing teams: operations, ecommerce, website, brand, packaging, and NPI to ensure technology is enabling scale, speed, and impact. Ultimately, the goal of this role is to dramatically expand capacity and accelerate performance by augmenting how teams create, execute, and optimize marketing – as well as provide transparency on the efficacy of various marketing assets being created and disseminated around the world. This position will report to the Sr. Director, Global Digital and Store.

ESSENTIAL DUTIES AND RESPONSIBILITIES

In this role you will: Own the MarTech vision and roadmap and define the vision and prioritization using a product management approach. Define and drive the global marketing technology strategy aligned to business goals. Translate company objectives into a clear, actionable MarTech roadmap across functions. Develop business cases and associated budgets for MarTech initiatives. Build a global, scalable marketing operating system enabling the Content Supply Chain. Enable Sandisk to operate as a single global system while supporting regional execution. Standardize platforms, help support workflows and data across markets to eliminate fragmentation. Drive consumer‑centric capabilities and personalization at scale. Own digital/customer journey optimization across the full funnel. Ensure the MarTech stack enables continuous consumer understanding and real‑time activation. Power always‑on personalization across channels, touchpoints, and lifecycle stages. Expand capacity through AI and automation. Identify and deploy technologies that increase output, speed, and efficiency across marketing. Scale content creation, campaign execution, and testing through automation and AI. Enable teams to deliver more, test more, and move faster than manual workflows allow. Oversee platform enhancements and UX/UI direction. Own MarTech ecosystem enablement to drive company priorities: Performance marketing acceleration (analytics, attribution, creative scaling, audience building) CRM and lifecycle marketing (segmentation, email creation, testing) Website intelligence (analytics, optimization, automation, conversational experiences) Content at scale (authoring, localization, LLM/SEO optimization) Operational automation (workflow automation, DAM hygiene, data feed integrity) Identify and oversee technologies beyond development or third‑party selection — including implementation and value realization. Enable global marketing functions: Drive adoption and commercialization of new capabilities. Partner with brand, packaging, NPI, e‑commerce, and regional teams to ensure tools support their needs. Ensure platforms are designed for both global consistency and local agility. Partner with IT and external vendors: Work with IT to develop resourcing plans for roadmap initiatives and develop predictable deliverable dates. Work closely with IT to execute against the roadmap while maintaining marketing ownership of priorities. Select and help manage key MarTech vendors and platforms. Create an “athletic” marketing organization: build a tech ecosystem that allows the company to test, learn, and adapt faster than competitors; enable rapid iteration without constant re‑platforming or reinvention. Work with Operations to drive governance and adoption: establish best practices, standards, and processes for MarTech usage; ensure adoption and effective utilization across global teams. Required Bachelor’s degree in Marketing, Business, Technology, or related field. Proven experience leading MarTech strategy, digital transformation, or marketing platforms at a global scale – ideally for a global top‑tier brand. Strong understanding of marketing ecosystems including CDPs, CRM, CMS, DAM, data platforms, and analytics. Experience implementing and scaling AI‑driven marketing capabilities. Demonstrated ability to translate business goals into technology roadmaps and execution plans. Experience working cross‑functionally with IT, engineering, and marketing stakeholders. Skills Strategic thinker with the ability to define long‑term vision and translate into execution. Strong marketing mindset with deep understanding of how technology enables growth. Ability to influence and lead cross‑functionally through influence across a matrixed global organization. Clear communicator who can align senior stakeholders around a common roadmap. Builder mindset—able to create structure, processes, and systems from the ground up. Comfortable navigating ambiguity and driving change at scale. Data‑driven decision maker with strong analytical thinking. Bias for action and ability to move fast while maintaining quality and governance. Collaborative leader who can bridge marketing, technology, and operations. Success Measures Increased marketing capacity and output without proportional resource growth. Faster speed to market for campaigns, content, and launches. Scalable personalization and improved consumer engagement. Reduced fragmentation across tools, platforms, and workflows. Increased efficiency and automation across marketing operations. Compensation & Benefits Details Pay range is based on factors including relevant education, qualifications, certifications, experience, skills, job knowledge, performance, contribution, results, geographic location, shift, internal and external equity, and business and organizational needs. Salary range is what we believe to be the range of possible compensation for this role at the time of this posting; it may be modified in the future and may ultimately be higher or lower. You will be eligible to participate in Sandisk's Short‑Term Incentive (STI) Plan and may be eligible for the Long‑Term Incentive (LTI) program, subject to the respective plans and eligibility criteria. Benefits include paid vacation time, paid sick leave, medical/dental/vision insurance, life, accident and disability insurance, tax‑advantaged flexible spending and health savings accounts, employee assistance program, supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity, tuition reimbursement, transit, the Applause Program, employee stock purchase plan, and the Sandisk's Savings 401(k) Plan. Note: Pay is only considered wages or compensation once earned, vested, and determinable; amounts of bonus or commission are within the Company’s discretion and may be modified. Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender‑related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. Our non‑discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the “Know Your Rights: Workplace Discrimination is Illegal” poster. Sandisk thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution. Sandisk is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at View email address on click.appcast.io to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. #J-18808-Ljbffr SanDisk