Senior Performance Marketing Manager, Paid Social

Job Overview Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms Manage a significant budget to hit aggressive pipeline targets Build full-funnel programs generating awareness, engagement, pipeline, and revenue across enterprise audiences Develop audience strategies using first-party data, account-based targeting, lookalike modeling, and platform-native targeting Design and run experiments across creative, messaging, audiences, and landing pages Evaluate emerging channels, ad formats, audience targeting, and platform capabilities Establish testing frameworks and best practices to improve campaign performance Collaborate with lifecycle marketing, content, and brand teams to integrate campaigns into holistic customer journeys Partner with design teams on campaign concepts and provide performance-driven feedback on messaging and creative assets Work with Marketing Operations and Analytics teams on attribution, measurement, and reporting Help shape Harvey's broader growth strategy Requirements Bachelor's Degree 5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation Deep expertise across LinkedIn, Meta, and YouTube advertising platforms Proven success scaling paid social programs while improving efficiency and business outcomes Strong analytical capabilities with experience using performance data to drive strategic decisions Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks Ability to operate both strategically and tactically, defining the roadmap and executing details Excellent communication skills and experience collaborating across marketing, operations, and sales teams Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles Ability to work from the Dallas office 3 days per week Core Competencies Demonstrates expertise in managing paid social campaigns across platforms like LinkedIn, Meta, and YouTube, with a strong focus on pipeline and revenue generation. Proven ability to analyze performance data and optimize strategies for enterprise audiences in high-growth B2B SaaS environments. Highest-signal resume keywords Paid Social Campaign Management B2B SaaS Marketing Attribution and Conversion Tracking Analytical Capabilities Budget Management Hard Skills Campaign Optimization Audience Targeting Lookalike Modeling Performance Data Analysis Experiment Design CRM Integration Marketing Measurement Frameworks Emerging Channel Evaluation Full-Funnel Program Development Enterprise Buyer Targeting Soft Skills Excellent Communication Collaboration Across Teams Strategic and Tactical Execution Certifications & Qualifications Bachelor's Degree Industry Keywords B2B Marketing Pipeline Generation Revenue Generation Complex Sales Cycles Enterprise Audiences Tools & Technologies LinkedIn Advertising Meta Advertising YouTube Advertising CTV Advertising Programmatic Media Reddit Advertising #J-18808-Ljbffr Jobtailor