Marketing Specialist

Create and manage a wide range of marketing and graphic design requirements for internal and external use to promote energy efficiency initiatives for Commercial & Industrial customers. Will also support the Residential energy efficiency initiatives. Position Responsibilities (including but not limited to): Direct, develop and deliver the design and creative application across a range of print and digital touch points, including online and traditional campaigns, internal communications, events and exhibition materials reports and literature. Executions may include brochures, flyers, rebate forms, e-mail blasts, direct mailers, and social media graphics. Manage a range of creative projects as required. Ensure consistency of visual identity across communications by adhering to and promoting brand visual identity guidelines. Support communication plans to ensure consistent and timely messages are rolled out in line with the business strategy.? Manage the day-to-day relationship with printers, external vendors, and creative service providers to develop and implement effective communication solutions. Prioritize workloads, including new requests, in accordance with agreed team and business objectives, ensuring that stakeholders are kept up to date with progress and outcomes. Act as an enthusiastic brand champion who seeks to assist and inspire colleagues on the importance of a consistent visual brand internally and externally, so employees and stakeholders perceive the value in a strong, professional visual identity across all materials and channels. Comfortable presenting marketing strategies, campaign results, and program information to stakeholders and community organizations. Build and maintain relationships with partner organizations and customers to gather insights and develop effective marketing materials. Knowledge and Experience Required: Relevant degree or business-recognized qualification in marketing/graphic design Excellent levels of competency in Adobe InDesign, Illustrator, Photoshop, Creative Cloud and traditional corporate Microsoft platforms Experience in creating online and digital content and proficient in working with templates Experience in Constant Contact or Salesforce e-mail systems Knowledge of print and digital production Experience with social media marketing There is no requirement to be in the office a specific number of days per week. The candidate should be available to attend in-office meetings and visit customer locations as needed for marketing activities, such as filming videos and taking photos. On-site attendance is expected to average approximately once per week, but the schedule is not consistent. Some weeks may require multiple consecutive days on-site (for example, 3 days in a row), while other weeks or even an entire month may have little to no on-site activity. Flexibility is important, as on-site needs will vary based on business and marketing requirements. #J-18808-Ljbffr PTR Global