Sales and Marketing Specialist

Job Description

Job Description

Benefits:

• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Training & development
• Vision insurance

Position Overview
The Sales and Marketing Specialist plays a critical role in fueling the company’s sales pipeline through proactive outreach, strategic prospecting, and marketing execution. This is a high-activity, relationship-driven position focused on identifying potential customers, creating interest in Culligan solutions, and scheduling qualified opportunities for the sales team.
This role blends sales development, customer communication, and marketing support. The ideal candidate is comfortable initiating conversations, highly organized, and motivated by measurable results.

Company Overview
Culligan of Southern Minnesota is a locally owned, family-operated water treatment company that has proudly served communities across Southern Minnesota for more than 75 years. Backed by the trusted Culligan brand — a leader in water treatment for over 90 years — we combine national expertise with hometown service and relationships.
Our success has been built on trust, reliability, and a commitment to doing right by both our customers and our team. We focus on delivering high-quality water solutions while creating a positive, supportive work environment where employees can grow, contribute, and take pride in the impact they make every day.

Key Responsibilities
Lead Generation & Prospecting

• Conduct outbound phone calls to prospective residential and commercial customers using warm and targeted calling strategies
• Generate new opportunities through email outreach, database marketing, and follow-up campaigns
• Reconnect with past customers, service lists, and inactive accounts to uncover new opportunities
• Qualify leads by identifying customer needs, timeline, and potential fit for Culligan solutions
• Schedule appointments and hand off qualified opportunities to the sales team

Marketing & Outreach Support

• Assist in executing local marketing campaigns and promotional initiatives
• Support, coordinate and attend key community outreach efforts, events, and direct contact marketing programs
• Help organize and manage lead sources generated from advertising, referrals, and service interactions
• Collaborate with the Sales Manager to refine messaging, targeting, and campaign performance

Customer Engagement & Follow-Up

• Provide professional, friendly communication that reflects the Culligan brand
• Maintain consistent follow-up with prospects to nurture relationships and move opportunities forward
• Respond to inquiries promptly and ensure a positive customer experience throughout the outreach process

CRM & Reporting

• Accurately document all customer interactions and lead activity within CRM systems
• Maintain organized outreach schedules and follow-up tracking
• Provide regular reporting on activity levels, lead quality, and conversion trends against agreed upon metrics

Qualifications

• Strong verbal and written communication skills
• Comfortable with outbound calling and proactive customer outreach
• Organized, self-motivated, and results driven
• Ability to manage multiple campaigns and follow-up tasks simultaneously
• Experience in sales, marketing, telemarketing, customer service, or business development preferred
• Familiarity with CRM systems (Salesforce or similar platforms) is a plus
• Ability to thrive in a fast-paced, team-oriented environment 
• Experience with social media, video editing, graphics is a plus

Work Environment

• Full-time, in-person role based in Mankato, Minnesota
• Collaborative environment working directly with sales leadership
• Performance-driven position with clear expectations and measurable goals
• Positive, team-oriented workplace focused on support and success

What Success Looks Like

• Consistent generation of qualified leads and scheduled appointments
• Strong follow-up execution and customer engagement
• Increased marketing effectiveness and pipeline growth
• Positive representation of Culligan within the community

Why Join Culligan of Southern Minnesota

• Family-owned company with deep local roots
• Industry leading and most trusted brand serving communities for 90 years
• Positive and supportive work environment
• Flexibility and leadership accessibility you don’t find in large corporations
• A team genuinely dedicated to employees and customers alike
• Opportunity to directly impact company growth and success

Qualifications

• • High school diploma or equivalent required; associate or bachelor’s degree preferred but not required
  • 1 to 3 years of experience in customer service, sales support, outreach, marketing, or a similar people facing role preferred
  • Comfortable making outbound calls and initiating conversations with new customers
  • Strong communication skills with the ability to build rapport quickly and professionally
  • Basic computer proficiency including email, data entry, and Microsoft Office or Google Workspace
  • Ability to stay organized while managing multiple follow ups and outreach activities
  • Self motivated with a strong work ethic and positive attitude
  • Reliable attendance and ability to work full time in an in person office environment
  • Valid driver’s license and willingness to attend occasional local events or outreach activities