VP, Creator Growth (SLG)

Job Description

Later is the world's most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing's most visible investments.\n
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\nBuilt on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.\n
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\nBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don't just look good—they deliver results. Learn more at later.com.\n
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About this position:

Later is investing heavily in how we grow our creator network, and the creator acquisition engine is one of the most important levers we have. We are looking for a VP of Creator Growth (SLG) to own our sales-led growth motion for affiliate creator acquisition end to end. This is a senior, high-visibility role that will report directly to the GM of Creator and work in close partnership with Sales, Product, and the Later Influence team to build and scale the programs, playbooks, and campaigns that bring the right creators into the Mavely ecosystem.\n
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\nYou will be responsible for defining the creator SLG strategy, building the GTM infrastructure, and leading a team that drives measurable creator acquisition, activation, and retention through a structured, sales-assisted motion. The ideal candidate has operated inside a social media platform or creator-economy company, understands how creators evaluate and adopt monetization tools, and has a track record of translating audience and creator insight into pipeline and growth. If you thrive at the intersection of creator marketing, revenue operations, and product adoption, this role was built for you.\n
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What you'll be doing:

Strategy & Ownership

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• Own the creator SLG strategy end to end, defining the acquisition model, segmentation, and deal economics that drive VIP and macro creator growth across Later Influence and Mavely
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• Operate as a player-coach: join your team members on key VIP outbound and meetings, provide real-time coaching and strategy, and model the motion firsthand. Your job is to help your team close.
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• Set the annual and quarterly GTM plan for creator SLG acquisition, including team quota, deal-mix targets, and ramp expectations against company revenue goals.
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• Define the creator journey from first touch through activation and codifying what works into a repeatable motion.
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• Partner with cross functional teams to design creator-facing value propositions, pitch materials, and acquisition playbooks

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GTM Execution & Commercial Structuring

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• Build and run full-funnel creator acquisition campaigns spanning outbound, events, social, partnerships, and targeted paid, optimizing toward creator sign-ups, activation, and first-transaction milestones.
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• Own the commercial structuring on every net-new VIP signing, designing VIP bonus and VIP guaranteed flat-fee campaign deals that win the creator and protect Mavely's unit economics.
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• Run the SLG bonus program at the program level, owning budget, brand pairings, eligibility rules, and structural updates as the program evolves.
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• Lead creator segmentation and targeting, working with Data Science and Marketing Ops to identify high-potential creator cohorts on social platforms and prioritize outreach accordingly.
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• Partner with Marketing to develop and launch creator-specific lifecycle programs that move acquired creators from signup to active affiliate participation, reducing time-to-first-transaction.
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• Translate creator monetization product updates into pitch narratives that close deals, partnering with Product Marketing on enablement assets.
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• Own the Ambassador Program as a sales-driven pipeline engine, identifying ambassador candidates and converting them into advocates who feed creator acquisition.

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Cross-functional Partnership

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• Partner with the Director of Creator Growth, PLG, on the self-serve to high-touch handoff so creators ready for VIP economics get routed in cleanly.
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• Partner with Creator Success on the post-activation migration of VIP creators into pods, ensuring commercial context transfers cleanly.
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• Partner with Revenue Operations on quota construction, pipeline reporting, and attribution so creator SLG investment is tracked with the same rigor as any revenue-generating channel.
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• Partner with Legal and Compliance on VIP contract terms, disclosures, and jurisdictional requirements relevant to affiliate monetization.
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• Partner with Marketing and Product Marketing to convert wins into demand and to develop creator-facing materials that accelerate your team's motion.

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Team Leadership

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• Recruit, manage, and develop a SLG acquisition and activation team with deep creator economy or social platform backgrounds, holding a high bar on every hire.
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• Operate as a player-coach: join the team on live deals, provide real-time coaching in calls and negotiations, and model the motion firsthand rather than running disconnected enablement. Your success is measured by what the team closes, not a personal book.
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• Establish team operating rhythms (pipeline reviews, deal desk, weekly forecast calls) that keep the function moving quickly without losing strategic focus.
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• Coach to outcomes and hold the team accountable to measurable deal targets, not activity metrics.

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Measurement & Optimization

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• Define the measurement framework for creator SLG, including leading indicators (outbound activity, meeting volume, response rates, qualified pipeline) and lagging indicators (net-new VIP signed revenue, average deal terms versus plan, ramp time to first VIP signing).
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• Run structured experimentation across outreach messaging, deal structures, and target lists to identify what closes most efficiently, and scale what works.
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• Report on creator SLG performance to senior leadership on a regular cadence, translating data into clear insights and actionable recommendations.

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What success looks like

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• Within 60 days, you have completed a full audit of the existing creator SLG motion, mapped the gaps in pipeline, deal structure, and measurement, and presented a prioritized 12-month plan to leadership.
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• By 90 days, you have embedded with the AE team on live deals, the outbound and deal-structuring motion is documented and repeatable based on wins you helped close, and at least one senior AE is in the hiring pipeline.
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• At 6 months, the AE team is ramping against quota, deal economics on net-new VIP signings are tracking to plan, and a clear attribution model connects creator SLG pipeline to revenue outcomes.
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• At 12 months, the creator SLG function operates as a repeatable, scalable acquisition engine with a senior AE team carrying the book. You have shifted from being in every deal to running a high-performing team, and you have a roadmap for the next phase of creator expansion across Later Influence and Mavely.

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What you bring:

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!\n
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• 8+ years of experience in creator marketing, growth marketing, or GTM roles with direct responsibility for acquisition at scale.
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• Background at a social media platform, creator economy company, or affiliate/influencer marketing business, with firsthand understanding of how creators evaluate and adopt monetization tools.
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• Proven track record of building and leading sales-led or sales-assisted growth programs that drove measurable creator or partner acquisition outcomes.
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• Experience partnering closely with Sales teams, including building GTM playbooks, creating sales enablement materials, and aligning marketing programs to pipeline goals.
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• Strong data orientation: you set up measurement frameworks, define success metrics, and use performance data to make fast decisions and reallocate investment.
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• Experience managing and growing a team, with a track record of building high-performing, collaborative functions from relatively early stages.
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• Strong written and verbal communication skills in English, including the ability to present strategy and results clearly to senior leadership.
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• Familiarity with affiliate marketing mechanics, creator monetization models, or marketplace dynamics is a meaningful advantage.
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• Experience with social platform creator programs (TikTok, Instagram, YouTube, Pinterest, or similar) and an understanding of what motivates creators to join and stay active in a monetization ecosystem.

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How you work:

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• Driven by Impact: You deliver results that matter, prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
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• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
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• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast, challenging the status quo with a mindset of improvement.
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• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive, removing roadblocks, sharing insights, and keeping morale high.
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• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
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• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

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Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.\n
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\nOur salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.\n
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\nTo comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.\n
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\nAdditionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.\n
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\nSalary Range:\n
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\n$200,000 - $275,000 OTE\n
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Where we work:

We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.\n
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Diversity, inclusion, and accessibility:

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.\n
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\nWe are committed to creating a diverse environment and are proud to be an equal opportunity employer . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.\n
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