Manager, Commerce Operations

Manager, Commerce Operations

The Manager of Commerce Operations is a key operator within Gap Inc.'s Media Operations team, dedicated to driving the execution, scalability, and operational excellence of our social commerce programs. Partnering closely with the Director of Media Operations, this role accelerates the growth of commerce-enabled media across TikTok Shop, YouTube Shopping, and emerging platforms, while ensuring product feeds and operational workflows are commerce-ready and optimized for performance. While embedded within a large, matrixed organization, this role operates with a highly entrepreneurial mindset. The ideal candidate is comfortable navigating ambiguity, taking initiative, and building new ways of working. Creative problem-solving, curiosity, and a willingness to learn and do things differently are essential, particularly as social commerce and commerce-enabled media continue to evolve rapidly. Approximately 75% of the role centers on social commerce execution, with 25% focused on product feed operations, workflow management, and documentation.

Social Commerce Execution (Primary Focus)

• Own day-to-day operational execution for TikTok Shop and other social commerce marketplaces.
• Manage product onboarding, catalog setup, listing optimization, promotions, pricing, and availability to ensure commerce-ready accuracy.
• Monitor platform health and address issues such as listing errors, fulfillment flags, product eligibility, and order discrepancies.
• Identify operational gaps or growth opportunities and proactively propose solutions that improve conversion, efficiency, and seller performance.
• Support peak moments (holiday, major launches) with rapid problem-solving and tight coordination across Media Operations, eComm, and brand teams.

Product Feeds & Paid Media Enablement

• Support the management and maintenance of product feeds powering social commerce and paid media.
• Conduct daily feed health checks across Google, Meta, TikTok, and affiliate platforms to ensure data integrity and platform compliance.
• Troubleshoot and escalate feed issues affecting delivery, eligibility, or creative quality.
• Ensure feed readiness for priority campaigns, new product drops, and seasonal merchandising.

Workflow & Ticket Management

• Review and triage feed- and platform-related requests from agency and internal partners.
• Maintain clear prioritization, status tracking, and follow-up to ensure timely resolution.
• Bring structure to operational workflows while staying flexible in response to evolving platform requirements.

Cross-Functional Partnership

• Partner closely with eCommerce, brand marketing, creator/influencer teams, fulfillment, finance, and technology operations to ensure end-to-end commerce readiness.
• Translate platform requirements into actionable workflows that support both revenue and operational goals.
• Work with MSS partners to align on timelines, dependencies, and expected outputs.

Documentation, Insights & Continuous Improvement

• Maintain documentation for feed logic, commerce workflows, and platform operations.
• Track operational KPIs (feed health, listing quality, platform readiness) and surface insights that guide optimization.
• Embrace a test-and-learn mindset to streamline processes, reduce errors, and scale repeatable best practices.

Who You Are

• Strong expertise in digital commerce operations, marketplace platforms, or product feed management, with the ability to ensure accuracy, compliance, and operational standards.
• Proven ability to analyze complex operational issues, interpret data, and implement solutions that improve performance and mitigate risk.
• Experience leading or influencing teams, fostering collaboration, and aligning work to shared business objectives within a matrixed environment.
• Effective communication and negotiation skills to influence cross-functional partners and drive alignment across marketing, eCommerce, technology, and operations.
• Solid understanding of how team outputs contribute to broader business performance, including awareness of social commerce and digital retail trends.
• Commitment to continuous improvement, leveraging metrics and documentation to enhance workflows and scale best practices.
• Adaptability and resilience in fast-paced, evolving digital commerce environments.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range: $119,400 - $155,200 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.