Marketing & Communications Specialist

Job Description

Job Description

Omnia Healthcare Group is seeking a Marketing & Communications Specialist to join their team! The Marketing & Communications Specialist is a creative, hands-on member of Omnia Healthcare Group's Marketing & Communications team, helping advance marketing initiatives across Omnia and the healthcare brands we support. This role helps bring Omnia-affiliated brands to life through social media, digital content, print materials, promotional items, photography, video, and other creative projects. 

Don't miss out on this incredible opportunity to join the Omnia Healthcare Group team and make a real difference in the lives of others. Apply today and take the first step towards a rewarding career as a Marketing & Communications Specialist with us at Omnia. 

Marketing & Communications Specialist Duties and Responsibilities:  

• Support the creation, scheduling, and publishing of engaging social media content across multiple brands, locations, and platforms. 

• Develop written and visual content that highlights our people, programs, services, events, accomplishments, and communities. 

• Create and coordinate print and digital marketing materials, including flyers, brochures, posters, signage, recruitment materials, and event collateral. 

• Write, edit, and proofread social media copy, marketing materials, emails, website content, internal communications, advertisements, and other communications. 

• Assist with photography and videography for social media, recruitment campaigns, events, employee recognition, facility initiatives, and other marketing needs. 

• Edit photos and short-form video content for use across social media, websites, digital advertising, presentations, and other channels. 

• Work within established brand standards to maintain consistency in voice, messaging, design, and presentation across all materials. 

• Coordinate promotional item and branded merchandise orders. 

• Coordinate with printers, promotional vendors, and other external partners as needed. 

• Assist with digital content updates and help ensure information remains accurate, current, and aligned with brand standards. 

• Maintain and organize marketing assets, templates, photographs, videos, promotional materials, and brand resources. 

• Monitor social media and digital content performance and assist in gathering and organizing marketing metrics and reports. 

• Review materials carefully for accuracy, grammar, spelling, formatting, visual quality, and brand consistency before publication or production. 

• Stay current on social media, design, content creation, digital marketing, and communications trends and bring forward ideas that can strengthen our work. 

• Manage multiple projects and deadlines while communicating effectively with team members and internal partners. 

• Support additional Marketing & Communications initiatives and projects as assigned. 

Marketing & Communications Specialist Skills and Abilities:  

• Strong written communication, editing, and proofreading skills. 

• Creative mindset with an eye for visual presentation and engaging content. 

• Strong attention to detail and commitment to producing polished, high-quality work. 

• Ability to communicate ideas clearly and adapt messaging for different audiences, brands, and platforms. 

• Strong organizational and time-management skills with the ability to balance multiple projects and deadlines. 

• Collaborative approach and ability to work effectively with team members, facility leaders, vendors, and other partners. 

• Familiarity with major social media platforms and current social media content practices. 

• Comfort learning new platforms, software, technologies, and creative tools. 

• Proficiency with Microsoft Office, including Word, PowerPoint, Excel, and Outlook. 

• Experience with Adobe Creative Cloud, Canva, or other graphic design software. 

• Graphic design experience and an understanding of basic design principles are a plus. 

• Photography and videography skills are a plus. 

• Experience with Adobe Premiere Pro, CapCut, Canva, or other video editing software is a plus. 

• Copywriting, creative writing, or professional communications experience is a plus. 

• Experience with social media management, scheduling, website content management, email marketing, or digital marketing platforms is a plus. 

Marketing & Communications Specialist Education and Experience:  

• A bachelor's degree in marketing, communications, public relations, journalism, graphic design, or a related field is preferred; however, relevant professional experience, demonstrated skills, and a strong portfolio will also be considered. 

• Previous experience in marketing, communications, social media, content creation, graphic design, public relations, or a related field is preferred. 

• Experience creating content for social media and digital platforms is preferred. 

• Experience developing print or digital marketing materials is preferred. 

• Healthcare, skilled nursing, senior living, multi-location, or agency experience is a plus but not required. 

• Candidates are encouraged to provide a portfolio or examples of relevant work, which may include social media content, writing samples, graphic design, photography, video, campaigns, or other creative projects. 

Physical Requirements:   

• Walking, reaching, bending, lifting, extended sitting, grasping, fine hand coordination, pushing and pulling, ability to distinguish smells and temperatures, all with or without the aid of mechanical devices is required.  

• Limited potential for exposure to environmental hazards. Understanding and adherence to company safety standards and protocols required.  

• Meet all health requirements as needed.   

• Dialogue concerning ADA reasonable accommodations are always available upon request – i.e. the interactive process.   

• Ability to travel to skilled nursing facilities, organizational events, and other locations as needed to support content creation and marketing initiatives. 

• Ability to occasionally transport or handle marketing materials, promotional items, event supplies, photography equipment, or similar materials. 

Omnia Healthcare Group Full-Time Benefits:  

• Competitive Compensation   

• 401(k) with company match   

• Blue Cross Blue Shield Medical Insurance.   

• Dental, Vision, and Disability insurance   

• Generous Paid Time Off   

• Opportunities for Growth and Advancement 

Apply to join a growing team today!  

Omnia Healthcare Group is the home office that supports over 40 skilled nursing facilities and rehabilitation centers. Omnia is dedicated to cultivating a work environment that is supportive, inclusive, and empowering. Our goal is to equip our employees with the necessary resources, training, and knowledge they deserve.    

By nurturing a culture of respect, collaboration, and continuous growth, we enable our healthcare professionals to deliver the highest quality care. Together, we strive for excellence, ensuring that our team is motivated, inspired, and equipped to provide compassionate and personalized healthcare services to our community.   

Omnia Healthcare Group Facilities is an Equal Opportunity Employer and does not discriminate based on any protected right such as race, color, nationality, gender, age, disability or any protected applicable right under the National Labor Relations Act.