National Key Account Manager (United States)

About Us

Versele is a fast-growing, international leader in premium nutrition and care products for performance animals and pets. Headquartered in Belgium, the company operates 10 production facilities across three continents and serves customers in more than 85 countries worldwide.

In the United States, Versele-Laga is accelerating its growth through a strong portfolio of brands: Versele, Higgins, Cavalor, and Roudybush.

• Versele and Higgins (Miami, FL) deliver high-quality, natural nutrition for birds, small animals and pigeons, with a strong presence in the specialty retail channel.
• Roudybush (Sacramento, CA) is a trusted name in scientifically formulated avian nutrition, known for its strong reputation among companion bird owners, breeders, veterinarians, and specialty retailers.

With strong brand equity, high-quality products, and significant untapped market potential, Versele-Laga offers a unique opportunity to drive growth and build market leadership across key US sales channels.

To support its US activities Versele-Laga is looking for a National Key Account/E-Commerce Manager.

Responsibilities

• Own and develop relationships with key national and regional accounts across the U.S. specialty retail channel.
• Develop and execute strategic Key Account Plans that drive sustainable sales growth, distribution expansion, assortment optimization, and increased brand visibility.
• Lead customer negotiations at headquarters level, including pricing, assortment, promotional programs, commercial terms, and annual business plans.
• Build strong relationships across customer organizations, including category management, purchasing, merchandising, e-commerce, supply chain, and other relevant stakeholders.
• Analyze sales performance, distribution, customer, market, and competitive data to identify growth opportunities, risks, and areas for improvement.
• Drive strong execution of agreed commercial plans across both physical retail and digital channels.
• Take ownership of e-commerce growth across key customers and online platforms, with a focus on assortment, product content, availability, visibility, promotional activity, and sales performance.
• Identify and develop new business opportunities across specialty retail and e-commerce.
• Provide accurate sales forecasts and contribute to demand planning and inventory alignment.
• Use CRM systems consistently to maintain accurate customer information, opportunities, activity tracking, and sales pipeline visibility.
• Report to the Sales Manager and contribute actively to the execution of the overall U.S. sales strategy.

About You

• Strong commercial mindset with a clear focus on delivering sustainable sales growth.
• Customer-centric and capable of developing long-term strategic partnerships.
• Strong negotiator with the confidence and business acumen to engage senior-level customer stakeholders.
• Strategic thinker who can translate customer and market insights into clear commercial actions.
• Data-driven and analytical, with the ability to translate sales, customer, and market data into actionable recommendations.
• Highly organized and capable of managing multiple key accounts, priorities, and projects simultaneously.
• Strong communicator who collaborates effectively with customers and internal teams.
• Results-oriented, resilient, and accountable.
• Strong understanding of both traditional retail and e-commerce dynamics.

Required Qualifications

• Minimum 5+ years of experience in Key Account Management, B2B sales, or a related commercial role, preferably within FMCG, pet food, animal nutrition, or a related consumer products category.
• Strong experience developing and executing Key Account Plans and annual customer business plans.
• Demonstrated experience in commercial negotiations, including pricing, promotional programs, assortment, and customer terms.
• Experience working with specialty retail customers is highly preferred.
• Demonstrated understanding of e-commerce and digital retail, including online assortment, product content, visibility, promotions, and performance management.
• Experience with category management principles is preferred.
• Strong proficiency in CRM systems, Excel, and sales analytics tools.
• Excellent communication, presentation, negotiation, and stakeholder-management skills.
• Bachelor’s degree in business, Sales, Marketing, Economics, or a related field required; advanced degree is a plus.
• Willingness and ability to travel regularly throughout the United States as required.

Our Offer

• Competitive salary in relation to experience.
• Health, dental, vision, & life insurance benefits.
• 401(k) contribution plan.
• Reimbursed business travel expenses.
• The opportunity to play an important role in the continued growth of Versele, Higgins, and Roudybush in the United States.
• A dynamic, international working environment within a growing family-owned company.
• Significant ownership and visibility in a role with direct impact on U.S. commercial growth.
• Report to the U.S Sales Manager.