Senior Journey Builder - SFMC & AJO

Become a part of our caring community Humana's Marketing, Regulatory, and Operational Communications (MROC) organization is seeking a marketing technology professional with hands‑on experience in either Salesforce Marketing Cloud and/or Adobe Journey Optimizer platform to join the Business‑to‑Business (B2B) Marketing Operations team as a Senior Product Owner. In this role, you will support the execution of the omnichannel customer engagement campaigns and automated journeys. You will play a hands‑on role in translating strategy into real‑time campaigns/journeys using Salesforce Marketing Cloud or Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role is responsible for building, testing, deploying, and optimizing personalized communications across email, SMS, push, and other digital channels. The ideal candidate will have experience working with audience segmentation, journey orchestration, dynamic content personalization, campaign QA and performance reporting. Key Role Functions Salesforce Marketing Cloud – Build and optimize email and SMS campaigns using Journey Builder, Email Studio, Automation Studio, and Content Builder Adobe Journey Optimizer – Design, build, and executed omnichannel journeys in Adobe Journey Optimizer using real‑time audience segmentation and event‑based triggers Collaborate with data analytics teams to build, refine, and validate audience segments in Salesforce Marketing Cloud or Adobe Experience Platform using real‑time behavioral signals and profile attributes Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness Conduct rigorous quality assurance across journey/campaigns components including events, wait steps, personalization rules, and cross‑channel triggers Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes Manage data extensions, SQL queries, filters and subscriber data to ensure accurate targeting and deliverability Contribute to platform governance, best practices, and continuous improvement in journey orchestration Use your skills to make an impact Deliver real‑time, personalized member journeys/campaigns that enhance engagement and satisfaction Ensure accurate, compliant, and effective execution of NBA logic across digital and offline channels Drive operational excellence through hands‑on configuration, QA, and platform stewardship Champion innovation and continuous improvement in marketing operations and customer experience Work from home remote anywhere in the US but will primarily operate on Eastern Standard Time business hours. Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency). Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered. Required Qualifications Bachelor's degree in marketing, business, or a related field or 5+ years' working within a marketing campaign delivery team 4+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution or relevant experience 3+ years of hands‑on experience configuring journeys/campaigns in SalesForce Marketing Cloud, Marketo or Adobe Journey Optimizer, Adobe Experience Platform Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization Effective communicator with the ability to collaborate across technical and business teams Comfortable working in agile pod‑based, or cross‑functional environments Preferred Qualifications Salesforce certification in Marketing Cloud Adobe certifications in AEP or AJO Familiarity with Adobe Real‑Time CDP, XDM schemas, or event tagging Experience in highly regulated industries such as healthcare or financial services Exposure to JSON, event payloads, or API‑driven personalization Experience with responsive email design and accessibility standards Understanding of Next Best Action personalization logic frameworks Experience supporting platform migrations, governance standards, and enterprise marketing operations within a fast‑paced environment is highly preferred Additional Information At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Benefits Health benefits effective day 1 Paid time off, holidays, volunteer time and jury duty pay Recognition pay 401(k) retirement savings plan with employer match Tuition assistance Scholarships for eligible dependents Parental and caregiver leave Employee charity matching program Network Resource Groups (NRGs) Career development opportunities Pay Range $94,900 - $130,500 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. About us About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer atHumana.comand atCenterWell.com. Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our Application Deadline: 06-16-2026 #J-18808-Ljbffr Humana Inc