Design Consultant
Armstrong Flooring
Design Consultant
The Design Consultant delivers an exceptional in-store experience by welcoming customers, understanding their needs, and guiding them through product options. This role blends customer service, product expertise, and visual presentation to support sales and strengthen brand loyalty.
Essential Functions and Responsibilities:
- Deliver an exceptional customer experience by greeting customers, assessing their needs, and guiding them through product selection, design options, and material choices.
- Provide expert guidance on tile, natural stone, and other products, including features, pricing, availability, and suitable alternatives.
- Build strong relationships through professional, respectful communication with customers, contractors, team members, and management to support a seamless process from product selection through installation.
- Drive sales by preparing accurate quotes, presenting solutions, closing sales, and promptly following up on customer inquiries.
- Own and grow relationships with existing house accounts through regular outreach; identify upcoming projects, unmet needs, referrals, additional locations, and opportunities to expand product and service adoption.
- Reengage inactive and lapsed customers to rebuild relationships, assess current needs, share relevant product updates, and identify new sales opportunities.
- Process orders and maintain accurate customer information using order-entry, point-of-sale, CRM, and scheduling systems; track inventory, delivery timelines, and back-orders.
- Collaborate with outside sales representatives and sales managers by communicating customer selections, coordinating project details, and providing sales support.
- Maintain current knowledge of products, inventory, specifications, and industry trends through ongoing training and research.
- Maintain clean, organized, and visually appealing showroom displays, sample areas, and workspaces; assist with resets and updates as needed.
- Manage showroom literature, materials, and sample inventory by receiving shipments, organizing stock, and maintaining appropriate inventory levels.
- Uphold company standards by demonstrating professionalism, maintaining a positive attitude and strong organizational practices, and following all safety policies.
- Maintain regular and punctual attendance in accordance with company policy and applicable ADA and FMLA requirements.
- Perform other duties as assigned.
Knowledge, Skills, & Abilities:
- Strong knowledge of interior and exterior design, including ceramic/porcelain tile, natural stone, and other products.
- Proven sales ability with a result-driven, customer-focused mindset and the ability to meet sales and production goals.
- Excellent communication and interpersonal skills, with the ability to effectively engage a wide range of customers (homeowners, builders, architects, designers) and collaborate across departments.
- Detail-oriented and highly organized, with strong problem-solving skills and consistent follow-through.
- Self-motivated, energetic, and able to work both independently and as part of a team in a fast-paced environment.
- Ability to quickly learn products, systems, processes, and company procedures.
- Comfortable working in a fast-paced, sales-driven environment.
- Professional demeanor and appearance, with a positive, customer-service-oriented approach at all times.
Qualifications:
- High school diploma or equivalent.
- 13 years of experience in retail, hospitality, or customer-facing roles.
- Residential or commercial interior design experience preferred.
- Basic proficiency with POS systems and CRM tools.
- Proficient in Windows-based applications (Outlook, Word, Excel, etc.).
- Basic math skills.
- Flexibility to work overtime as needed.
Physical Demands:
- Frequently stand and walk for extended periods of time.
- Occasionally sit for extended periods of time.
- Frequently lift up to 25-30 pounds.
- Bend, crouch, push, and pull as required to stock and organize the samples department.
- Use a ladder to reshelve samples.
Mental Demands:
- Apply analytical thinking to assess customer needs, product options, and project details.
- Make sound decisions in a customer-facing sales environment.
- Identify options, solve problems, and implement effective solutions.
- Collaborate effectively with team members, sales representatives, and management.
- Maintain strong attention to detail when preparing quotes, processing orders, and managing customer information.
- Communicate clearly, professionally, and effectively with customers and internal partners.
- Prioritize tasks and manage multiple responsibilities in a fast-paced environment.
- Work with a sense of urgency while maintaining accuracy and professionalism.
AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce, Armstrong Flooring, Hartco, Robbins, LM Flooring , Capella, HomerWood, Hearthwood, Raintree, Autograph, Emily Morrow Home, tmbr, Crossville, and Crossville Studios. Our commercial brands include Bruce Contract, Hartco Contract, AHF Contract, Armstrong Flooring, Parterre, Crossville and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.
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