Sr. Manager, Product Marketing
WorkSpan
WorkSpan Product Marketing Manager
The next era of growth is being driven by business interoperability. Cloud, genAI, solutions combining services and software- more and more, companies outpace their competition not just through building superior products, but by creating stronger partnerships, paths to market, and better business models for winning together. Cloud providers, service providers, tech partners and resellers are teaming up to win more deals together through co-selling. WorkSpan is building the world's largest, trusted co-selling network. WorkSpan already has seven of the world's ten largest partner ecosystems on our platform and $50B of customer pipeline under active management. AWS, Google, Microsoft, MongoDB, PagerDuty, Databricks and dozens of others trust WorkSpan to accelerate and amplify their ecosystem strategies. With a $30M series C and backing from world class investors Insight Partners, Mayfield, and M12, WorkSpan is poised to drive the future of B2B. Come be a part of it. Join our team for the opportunity to: Own your results and make a tangible impact on the business Develop a deep understanding of GTM working closely with leadership across sales & marketing Work with driven, passionate people every day Be a part of an ambitious, supportive team on a mission
About the Role
This is that job, inverted. We're shipping six product marketing campaigns over the next year — cloud marketplace orchestration, account-based co-sell, AI agents, network account master, ecosystem business management category leadership, and partner desk PLG. Each one has a real buyer, a complex mechanical capability that no one else can do, and customer deployments to anchor the story. You'll take the raw ingredients — the platform capabilities, the customer use cases, the competitive intel — and turn them into long-form positioning, sales enablement, web copy, Octave entities, and launch programs. You'll work directly with the CEO, the CPO, and the PM team. You won't ask permission to use Claude.
Key Responsibilities
- Campaign-Level Positioning & Storytelling
- Sales Enablement & Launch Programs
- Customer & Market Intelligence
- AI-Native PMM Workflow
Qualifications
5–7+ years in B2B SaaS product marketing with measurable wins on launch programs, category creation, or competitive displacement. You've worked on complex platform products where the value isn't obvious from the UI — think orchestration, infrastructure, and multi-stakeholder workflows. You've fought to own positioning end-to-end and won. And you instinctively reach for AI tools to compress drafting, research, and synthesis — it's just how you work.
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