Marketing Analytics Manager

Company Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability. Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal in 2017). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions. Job Duties: Own the Development and refinement of multi-touch attribution (MTA) and marketing mix modeling (MMM) approaches to measure ROI across paid media, organic, and other channels. Leverage experimentation frameworks such as A/B testing and incrementally studies to optimize campaign effectiveness. Build and implement intuitive dashboards that reveal trends and patterns, enabling stakeholders to quickly understand and act on data. Develop data-driven marketing KPIs, including customer acquisition cost (CAC), lifetime value (LTV), and campaign ROI, to assess the efficiency of marketing spend and channel performance. Coordinate data requirements and business processes across teams to ensure alignment with company objectives. Act as a strategic thought partner and mentor, sharing best practices and guiding junior analysts in analytical rigor and business context. Minimum Requirements: Master’s degree, or foreign equivalent, in Marketing, Applied Analytics, or Mathematics plus five years of experience in the job offered or in any occupation in related field. Special Skill Requirements: (1) Data Analytics & Reporting; (2) SQL; (3) Data Visualization; (4) Marketing Research & Analysis; (5) A/B Testing & Experimentation Frameworks; (6) Multi-Touch and Marketing Mix Modeling; (7) ETL and Data Pipeline Development; (8) Cloud Data Warehousing (Snowflake); (9) NoSQL Databases (DynamoDB); (10) Statistical Analysis; (11) Machine Learning Fundamentals. Any suitable combination of education, training and experience is acceptable. Benefits and Perks Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness. We believe working alongside each other in person is the best way to build a great product and foster a strong company culture. Our expectation is that employees are in the office five days a week, allowing for optimal collaboration, inclusivity, and productivity. At the same time, we understand that life happens and recognize the importance of flexibility. We are committed to supporting our employees when circumstances arise that require remote work or adjusted schedules. Our goal is to ensure everyone can effectively balance personal and professional responsibilities while maintaining our collaborative and productive environment. Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees. 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment. Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox. 401(k) with a 3.5% match and immediate vesting Meal program available for both lunch and dinner Pre-tax benefits, including a $1,000 HSA match Life and accidental insurance Flexible PTO Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks. Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.