Ad Operations-Senior Associate-Paid Media

The Media Center of Excellence is responsible for overseeing the development, execution, and optimization of large-scale programmatic media initiatives. Guide end-to-end advertising operations across Owned and Paid Media, with a focus on precise tagging, trafficking, QA/QC, and operational automation. As an Ad Operations Senior Associate on the Paid media team, you will partner closely with internal stakeholders, agencies, and publishers to launch, monitor, and optimize programmatic, direct IO, and social campaigns. You will also handle intake, implementation and validation of all on-site conversion tagging requests via our proprietary Tag Management System. Job Responsibilities Create and trafficking of paid media programmatic, direct IO, and social campaigns within Campaign Manager 360 (CM360). Own on-site tag deployment via Tag Management System, ensuring accurate capture for performance, monitoring, targeting, and analytics. Lead troubleshooting of trafficked campaign tags, potential discrepancies, and delivery issues, driving resolution with publishers, agencies, and platform partners. Partner with brand safety provider, Integral Ad Science (IAS), to ensure brand safety benchmarks are measured and benchmarks are met. Maintain governance and documentation for ad ops procedures and processes. Perform rigorous QA/QC on campaign setups, launches, and on-site conversion tagging. Build and manage relationships with internal, agency stakeholders, and publishers, coordinate specs, timelines, SLAs, and escalations. Translate technical concepts (identity, measurement, attribution, verification, privacy) into concise guidance for non-technical stakeholders. Ensure compliance with privacy and data protection controls for tag deployment and data collection. Identify, scope, and guide automation initiatives to streamline trafficking, QA, reporting, and operational workflows. Partner with analytics and technology teams to ensure data is transformed into accessible, high‑value datasets for business decisioning. Required qualifications, capabilities and skills: 5+ years in digital marketing/advertising operations, including hands-on trafficking for programmatic, direct IO, and social. 5+ years in media/site tagging, marketing analytics, and campaign measurement using web analytics tools. Proficiency with CM360, Tag Management Systems, DSPs/SSPs; familiarity with Google Analytics, Adobe Analytics, JIRA, and brand safety partners. Demonstrated excellence in QA/QC, documentation, and governance. Strong technical problem-solving skills and the ability to communicate complex topics clearly and concisely. Experience leading or contributing to automation initiatives in advertising operations. #J-18808-Ljbffr