Marketing & Business Development Specialist (Sales Project Coordinator, Marketing Operations, Digita

Marketing & Business Development SpecialistCome join a company that recognizes and rewards your abilities, provides opportunities to advance your career, and fosters an environment to learn and develop. Experitec is seeking high impact employees with focus and integrity to significantly improve the businesses of our customers and shape the future of Experitec's business. Join a high-performance team and level up your customer service acumen while sharing your knowledge with other team members.Come join a 100% employee-owned company focused on customer outcomes and employee success! This position requires a hands-on approach, a strong work ethic, the ambition to interface with customers onsite, a troubleshooting mindset, and a commitment to excellence. In this position, you may have the opportunity to work in different industries including power, chemical, renewable energy, food & beverage, refining, oil & gas, pulp & paper, water treatment, metals/mining and consumer goods. Experitec provides strong technical and customer service training throughout your career which will include:On-The-Job training to set you up for success.Ongoing customer service training.Training on marketing tools and systems including CRM, email marketing platform, base level product & technology acumen.Ongoing training on various company functions as an Employee-Owner to broaden business acumen.The Marketing & Business Development Specialist is a part of our Marketing & Sales Teams and is responsible for strong execution of marketing projects. This position includes utilization of analytical thinking, digital media experience, exemplary communication skills, and a positive, collaborative attitude towards helping industrial organizations solve complex business challenges through automation, reliability, and digital transformation solutions.Opportunities to make an impact:Supporting the execution of integrated B2B marketing strategies at Experitec, including initiatives and programs that drive lead generation, customer engagement/retention, brand awareness, and business growth.Serving as a key contributor to the company's marketing and sales enablement efforts by creating compelling content, managing promotional campaigns, shaping the digital customer buying experience, and supporting tradeshows and training events.Supporting new product and service launches, maintaining digital assets, and conducting market research.Helping communicate Experitec's value proposition to target industries.What does the Marketing & Business Development Specialist do?Content Creation & Marketing CommunicationsDevelop and maintain marketing media, including case studies, success stories, and technical articles.Create content for social media, blog posts, email campaigns, and Experitec's YouTube channel.Craft customer presentations, and customer testimonials.Generate branded product and service brochures and sales enablement materials.Interview subject matter experts and end-users to translate technical concepts into compelling customer-focused content.Support thought leadership initiatives that position Experitec and its partners as trusted advisors.Maintain editorial calendars and coordinate content production schedules across various medias (social, web, blog) for all of Experitec's business units.Conduct regular program cadences across Experitec's business unit/sales leaders to maintain a proactive content pipeline.Brand Management & Corporate CommunicationsEnsure adherence to Experitec brand standards across all marketing communications.Manage visual and messaging consistency across digital and print assets.Coordinate co-branding requirements with strategic partners and manufacturers.Assist with development and maintenance of marketing templates, graphic standards, and brand guidelines.Digital Marketing & Online PresenceMaintain and optimize company website content.Coordinate website development projects with internal stakeholders and external vendors.Support SEO and digital marketing initiatives.Manage social media publishing and engagement activities.Track and analyze website and campaign performance metrics.Support marketing automation and CRM-driven marketing initiatives.Business Development SupportCollaborate with sales leadership and account managers to support business development activities.Develop customer-facing presentations and proposal content.Assist with account-based marketing initiatives and strategic growth programs.Support customer segmentation and target account development.Value Capture & Customer Success Story DevelopmentIdentify and document customer outcomes and business value delivered by Experitec solutions.Collaborate with technical teams to quantify operational improvements, cost savings, risk reduction, and productivity gains.Develop ROI-focused messaging and customer success stories.Create materials that demonstrate measurable business impact.Event Marketing & Product PromotionPromote Customer training events. technical workshops trade shows, industry conferences, webinars, and open houses.Develop event marketing campaigns and promotional materials.Coordinate attendee communications and post-event follow-up activities.Support new product introductions and service launch campaigns.Market Research & Competitive IntelligenceConduct research on target industries, market trends, customer challenges, competitive offerings and emerging technologies.Prepare market intelligence reports and opportunity assessments.Support strategic planning initiatives with market insights.Monitor industry publications, conferences, and news sources.Analytics & ReportingTrack marketing campaign performance and key performance indicators.Analyze marketing and sales funnel metrics.Prepare regular reports on campaign effectiveness and lead generation activity.Recommend improvements based on marketing data and customer insights.This position is part of our Marketing team within the Sales organization with the specific title of Marketing & Business Development Specialist.What Experitec offers:At Experitec, we know our employees are a critical part to our overall success. We care about the wellbeing of every employee. No matter what stage of life they're in, Experitec strives to support and care for each employee. We believe in giving our employees the resources they need to succeed to reach their peak performance.Required Skills, Experience & Abilities:Bachelor's degree in Marketing, Communications, Business, Journalism, or closely related field.Three or more years of experience in B2B marketing, business development, marketing communications, and/or website- and graphic design.Strong out-front communication skills (written and verbal). This role collaborates externally and internally with cross-functional teams. Must be able to take and give direction clearly over the phone and in person.Experience developing marketing content across multiple formats and channels.Experience with SEO, Google Analytics, and digital advertising.Demonstrated track record of strong project management, analytical, organizational, and problem-solving skills.Proficiency with Microsoft Office Suite.Proficiency with Adobe Creative Cloud Suite, including Photoshop, InDesign, and Adobe Illustrator.Experience working with CRM and marketing automation platforms.Ability to manage multiple projects and deadlines simultaneously.Ability to work a standard Monday through Friday, 8:00 a.m.–5:00 p.m. schedule, with flexibility to occasionally work additional or adjusted hours based on business needs. Reasonable flexibility at the beginning or end of the workday to accommodate personal needs may be approved where business requirements allow.Ability to work in the office Monday through Friday during the initial training and orientation period. Once training is completed and full competency is demonstrated, the position may transition to a hybrid schedule, with up to two days per week working from home and at least three days per week working from the office or other work-related locations, such as trade shows, customer events, meetings, or training. Additional in-person days may be required based on business needs.Ability to remain flexible regarding which days are worked from home, as the hybrid schedule may vary from week to week based on business needs, meetings, events, travel, and other work responsibilities. Ability to work an adjusted schedule or work from alternate locations as needed for events, project work and training.Ability to travel