Director, Marketing Strategy (Abbott Structural Heart)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

WORKING AT ABBOTT

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit — an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

THE OPPORTUNITY

You will lead global marketing for Abbott Structural Heart’s Transcatheter Mitral and Tricuspid Interventions (TMTI) portfolio — spanning transcatheter edge-to-edge repair (TEER) and transcatheter valve repair and replacement technologies — to drive product innovation, brand strategy, launch excellence, market development, and therapy adoption worldwide.

This role owns the end-to-end marketing strategy for the mitral and tricuspid franchises, integrating upstream and downstream marketing to translate market insights into differentiated value, accelerate adoption, and define future directors for the therapies. The leader sets global positioning, launch standards, and portfolio direction while partnering closely with R&D, Clinical and Medical Affairs, Regional Marketing, and the Commercial organization.

Reporting to the Divisional Vice President, Global Marketing, Strategy & Business Development, Structural Heart, this position leads the global TMTI marketing team with scope to expand as the portfolio grows. In office role with around 30% travel.

WHAT YOU’LL WORK ON

Global Marketing Strategy & Portfolio Leadership

• Own the global marketing strategy for the TMTI portfolio, aligning brand, positioning, and lifecycle plans across the mitral and tricuspid franchises.
• Translate clinical evidence, market dynamics, and the competitive landscape into differentiated value propositions and messaging.
• Define multi-year portfolio roadmaps and indication strategy in partnership with R&D, Clinical Affairs, and Business Development.
• Shape global pricing and value frameworks in coordination with HEOR, Market Access, and regional teams.

Product Launch & Commercialization

• Lead global commercialization and launch excellence for new TMTI products, indications, and geographic expansions.
• Build integrated launch plans spanning messaging, training, KOL engagement, congress strategy, digital, and field tools.
• Partner with Regional Marketing to localize and execute while maintaining consistent global brand standards.
• Define launch KPIs and track performance against adoption, share, and revenue targets.

Market Development & Therapy Adoption

• Drive therapy awareness and adoption strategies to grow the addressable patient population for mitral and tricuspid intervention.
• Develop referral pathway, screening, and patient-identification programs in partnership with field, clinical, and medical teams.
• Identify and prioritize market access and reimbursement opportunities by geography.
• Advance Heart Team engagement and structural heart program development across key accounts.

KOL & Physician Engagement

• Build and sustain relationships with global key opinion leaders across interventional cardiology, cardiac surgery, and cardiac imaging.
• Orchestrate governance boards, steering committees, and physician feedback loops to inform strategy.
• Ensure clinical and scientific credibility across all marketing initiatives and customer-facing materials.

Market Insights & Competitive Strategy

• Lead competitive intelligence and market analytics to anticipate competitor moves and inform positioning.
• Translate market research, procedural data, and customer insight into actionable strategy.
• Monitor the evolving structural heart landscape and recommend timely strategic responses.

Team Leadership & Cross-Functional Alignment

• Lead, develop, and scale a high-performing global marketing team.
• Drive effective collaboration across R&D, Clinical Affairs, Medical Affairs, Regulatory, Regional Marketing, and Commercial.
• Establish systems to track marketing performance, adoption, and business outcomes.
• Ensure compliance with regulatory, legal, and company policies, including applicable industry codes (e.g., AdvaMed Code).

REQUIRED QUALIFICATIONS

• Bachelor’s degree required (Life Sciences, Engineering, Marketing, or related field). MBA strongly preferred.
• 10+ years of medical device or medtech marketing experience, with significant time in structural heart, interventional cardiology, or comparable high-acuity therapeutic areas.
• 5+ years of people leadership, ideally leading global or regional marketing teams.
• Proven track record across upstream and downstream marketing, including global product launches and lifecycle management.
• Deep understanding of transcatheter mitral and tricuspid therapies (e.g., TEER, transcatheter valve repair/replacement) and the competitive landscape.
• Strong strategic, analytical, and commercial acumen, with the ability to translate clinical evidence into market strategy.
• Excellent leadership, communication, and executive stakeholder management skills.
• Experience operating across global regions and within a matrixed organization.
• Ability to manage competing priorities and respond to change in a dynamic, fast-evolving environment.
• Willingness to travel around 30%, including international and congress travel.

KEY SUCCESS FACTORS

• High-growth franchise leadership: Proven leader of a high-growth, high-investment global franchise in a competitive market, able to sustain momentum and disciplined investment while navigating intense competitive pressure.
• Structural Heart domain and competitive expertise: Deep expertise in one or more Structural Heart therapies and a current, nuanced read of the competitive landscape across both major strategics and emerging entrants, with the ability to anticipate competitor moves and translate them into franchise advantage.
• Global commercial strategy execution: Drives global commercial strategy for one of Structural Heart’s highest-revenue franchises, balancing share defense in the core business with disciplined launch execution across new products, indications, and geographies.
• Clinical credibility and evidence translation: Strong clinical credibility with interventional cardiologists and Heart Team leaders, partnering with the clinical science team to translate clinical trial data into differentiated, defensible positioning.
• BD and lifecycle partnership acumen: Business development and partnership acumen to scan the TMTI ecosystem and shape lifecycle strategy across both organic and inorganic pathways, ensuring the franchise stays ahead of where the field is heading.

APPLY NOW

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is $171,300.00 – $342,700.00. In specific locations, the pay range may vary from the range posted.