Marketing Manager

Hotel: IC - San Diego (SANHB), 901 Bayfront Court, 92101 Oversee and support implementation of the hotel Marketing strategy - including campaigns, events, digital marketing, social media and Public Relations for the hotel; tactical plans are created and implemented; and that results are monitored and achieved. Support budgeted revenues and help maximize profitability within all areas of responsibility. Participate in the preparation of the annual departmental operating budget, successful execution of the hotel marketing & business plan, as well as financial plans which support the overall objectives of the hotel. Help identify operational opportunities that impact the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department heads on proactive marketing solutions. Work closely with the Hotel Sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. Work with the Director of Sales & Marketing to drive effective digital marketing plans to increase traffic and engagement with new, prospective customers, building a best customer program that enables consumers to become passionate brand advocates, while also driving cross-category purchases. Lead implementation and execution of Social Media Marketing Strategy for Property Outlets. Lead Social Media Strategy with Social Media agencies for overall Hotel. Leverage the use of marketing analytics to provide insights and make recommendations to reach the customer in new ways to improve marketing ROI and overall strategies. Review/Create or produce advertising, print and other media for the hotel. Work with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads represent brand identity and are appropriate for target audience. Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include all hotel departments, hotel Executive Committee, and corporate/regional sales group. Support and help manage the project pipeline for Food & Beverage team. Salary Range: $70K to $73K #J-18808-Ljbffr InterContinental Hotels Group