Senior Product Manager, Product Management (Anterior Interbody Portfolio)

Senior Product Manager, Product Management (Anterior Interbody Portfolio)
Location: Leesburg, VA
Company: VB Spine


Looking for a career where your work truly matters? At VB Spine, you'll be part of a mission-focused team driving innovation that supports surgeons during life-changing spinal procedures. We're looking for a strategic, high-impact marketing leader who can shape portfolio direction, influence across functions, and drive meaningful business outcomes.

As a Senior Product Manager, Product Management, you will help lead the marketing strategy across the VB Spine Anterior Interbody portfolio, overseeing commercialization, market access, portfolio strategy, and business execution. This role partners closely with Sales, Customer Excellence, Medical Education, R&D, Supply Chain, and Operations to drive growth and deliver strong portfolio performance globally.

What You'll Do:


1. Product & Portfolio Strategy

• Lead full product lifecycle management, including launch planning, commercialization, multi-generational road mapping, and end-of-life strategy.
• Define portfolio strategy encompassing positioning, pricing, market access, procedure development, and go-to-market execution.
• Participate in new product development through close collaboration with R&D, Clinical, and Regulatory to ensure alignment with customer needs and brand strategy.
• Establish and oversee clinical evidence generation and claims strategy to support adoption and reimbursement.

2. Business Strategy

• Develop and execute long-range strategic plans and annual marketing plans aligned with business objectives and growth targets.
• Participate in integrated business planning processes, aligning commercial expectations with operational capabilities.
• Establish pricing strategy (including contract pricing) to optimize revenue, margin, and competitive positioning.
• Develop and advise on commercial models, channel strategy, and sales enablement to support business expansion and optimization.
• Manage marketing budgets and contribute to P&L performance through disciplined investment decisions.

3. Integrated Business Planning

• Translate commercial strategy into accurate demand forecasts by incorporating market trends, sales inputs, inventory data, competitive dynamics, and product lifecycle changes.
• Partner closely with Supply Chain and Operations to align demand plans with manufacturing capacity, supply continuity, and inventory targets.
• Proactively identify and mitigate risks related to supply disruption, excess inventory, backorders, and product obsolescence.
• Lead lifecycle transition planning (new launches, product updates, phase-outs) to minimize inventory exposure and write-offs.

4. Market Intelligence & Business Analytics

• Lead market research and competitive analysis to identify growth opportunities, evolving customer segments, and emerging industry trends.
• Maintains relationships with KOLs and translates insights into current and future business strategy.
• Conduct detailed financial and operational analyses (market share, margins, inventory performance, channel mix) to inform strategy.
• Establish KPIs and success metrics; conduct post-launch and portfolio performance reviews to drive continuous improvement.

5. Sales Enablement & Marketing Execution

• Provide clear, prioritized strategic direction and technical/clinical expertise to the sales organization.
• Develop comprehensive sales training and education programs for internal teams, customers, and KOLs.
• Direct marketing communications strategy and channel optimization to maximize reach and adoption.
• Evaluate effectiveness of commercial programs and refine tactics to improve impact.

6. Cross-Functional

• Mentors, develops and influences across the business, intentionally building strong cross-divisional relationships.

• Build organizational alignment around portfolio priorities and resource allocation.
• Make high-impact decisions that influence business performance, operational stability, and long-term growth.
• Able to routinely make decisions which may affect immediate operation and have a company-wide impact.
• Recommends procedural and process improvements and helps to remove obstacles to team accomplishments.

What You Bring:

• Bachelor's degree required
• MBA preferred
• 6+ years of professional experience required
• 3+ years of medical device and/or product marketing/sales experience preferred
• Strong strategic thinking, analytical, and problem-solving skills
• Ability to influence cross-functional teams in a highly matrixed environment
• Excellent communication, presentation, and interpersonal skills
• Experience managing multiple projects and priorities while delivering on timelines
• Ability to make sound business decisions in a fast-paced, evolving environment
• Strong proficiency in Microsoft Office, including Excel and PowerPoint
• Ability to travel as needed to support business initiatives, customer engagement, and industry events

Why VB Spine?


We believe in growing talent from within. At VB Spine, you'll get the training, mentorship, and support you need to build a strong foundation in the medical sales field. You'll work alongside a high-performing team, gain valuable operating room experience, and take your first step toward a rewarding and meaningful career.


Compensation:
Pay for this role is competitive and based on experience, with additional factors like territory requirements, qualifications, and performance taken into account. The typical pay range for this position is $110,000 - $135,000 annually, with potential for bonuses and incentives plus benefits.


VB Spine reserves the right to offer compensation outside of this listed range. Final compensation is determined on a case-by-case basis and considers a variety of factors including experience level, skillset, and market conditions.


Benefits include:

• Comprehensive health, dental, and vision insurance

• 401(k) with company match

• Paid time off (PTO) and holidays

• Ongoing training and professional development opportunities

• Opportunity to grow within a fast-paced, dynamic company