Marketing Specialist - SMS
REQ Solutions
Title: Marketing Specialist - SMS
Location: Reynoldsburg, OH (Hybrid)
Duration: 4 Month Contract + Possibility of Extension
Shift: 8:00 AM to 5:00PM (Monday to Friday)(Hybrid)
Note: Those Candidates who can work on W2 basis without any sponsorship are encouraged to apply
Job Description:
- Plan & communicate channel-level content aligned to brand priorities, product launches, promotions, and seasonal moments. Ensure campaign content aligns with brand, channel & audience strategies to maximize relevance.
- Evaluate historical performance to recommend content themes, messaging angles, and creative approaches that resonate with target audiences.
- Provide data driven guidance on copy, CTAs, messaging hierarchy, and creative elements that drive higher engagement.
- Identify content gaps or opportunities for innovation within the calendar (e.g., category spotlights, loyalty messaging, education, seasonal value propositions).
- Review all campaign content for accuracy & ensuring it meets strategic objectives prior to customer-facing deployment.
- Validate real-time campaign deployments for content accuracy, campaign rendering, and linking; promptly flagging any issues and seeing through to resolution.
- Analyze campaign performance (click through rates, conversion, revenue contribution) on weekly basis, identifying optimization opportunities across subject lines, send times, creative, and segmentation.
- Maintain SMS budget allocation and documentation, including circulating invoices for appr
- ovalSupport ad-hoc reporting and analysis as needed to translate raw data into concise insights that guide strategic decisions across category, offer and campaign performance.
Vacancy posted 16 hours ago
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