Marketing Manager

Job Description

Marketing Manager, Full-Funnel (CPG & HCP)

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Location: 100% Remote (US-Based excluding California)

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Reporting To: Director of Marketing

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Role Type: Full-Time

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The Opportunity

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We are seeking an experienced Marketing Manager to drive full-funnel growth at the intersection of consumer packaged goods (CPG) and healthcare provider (HCP) engagement. In this role, you will hold end-to-end ownership of integrated campaign strategy and creative execution—translating clinical science and consumer insights into high-converting campaigns across both DTC and medical professional channels.

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If you are a full-funnel strategist who thrives on owning campaign lifecycles from brief to performance analysis, this role offers direct impact in transforming women’s health.

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Key Responsibilities

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• Full-Funnel Strategy: Architect and execute integrated marketing strategies across every stage of the funnel (awareness, acquisition, conversion, and retention) tailored for dual audiences: DTC consumers and HCPs.
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• Dual-Channel Growth (DTC + HCP): Develop distinct messaging frameworks that resonate with patients/consumers while establishing scientific credibility and clinical adoption among healthcare practitioners.
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• Creative & Agency Leadership: Lead the creative lifecycle from strategic briefing to asset delivery, managing external creative agencies, production partners, and specialized freelancers.
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• Multi-Channel Campaign Orchestration: Oversee campaigns spanning paid digital (Meta, Google, CTV), retention channels (email, SMS), direct mail, and e-commerce platforms (Shopify, Amazon).
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• Testing & Data-Driven Iteration: Partner with Performance Media, Content, and Lifecycle leads to translate funnel analytics into clear creative hypotheses, running rigorous A/B and multivariate tests to improve CAC, LTV, and provider engagement.
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What You Bring (Required Qualifications)

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• 7+ Years of Direct Marketing Experience: Demonstrated track record leading integrated, full-funnel marketing campaigns with measurable commercial impact.
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• CPG & E-Commerce Background: Hands-on experience driving customer acquisition and retention in consumer packaged goods (wellness, supplements, or regulated consumer products strongly preferred).
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• Proven HCP Marketing Acumen: Direct experience marketing to healthcare providers—understanding clinical positioning, medical education, detailing, or provider recommendation loops.
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• Full-Funnel Fluency: Demonstrated ability to manage performance metrics and customer journeys across paid media, CRM (email/SMS), web/landing pages, and retail/e-commerce ecosystems.
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• Agency & Vendor Management: Proven track record briefing, directing, and holding external creative and media agencies accountable to deadlines and performance standards.
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• Work Authorization & Location: Must reside and be legally authorized to work in the United States ( excluding California ).
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Preferred Qualifications

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• Background working directly within or managing top-tier advertising/creative agencies.
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• Deep familiarity with e-commerce operations across Shopify and Amazon.
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• Experience navigating compliance and regulatory standards in health, wellness, or dietary supplements.
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If this role aligns with where you'd like to take your career, apply now!

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