Cannabis Sales Manager

Job Description

Sales Manager – Michigan

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Michigan | Full-Time | $110k-130k Base + Commission | Statewide Territory

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About the Opportunity

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Our client is an established multi-state cannabis operator (MSO) experiencing continued growth and expanding its sales organization across Michigan. We’re seeking an experienced Sales Manager to lead and develop a high-performing sales team while driving revenue growth, new account acquisition, and market expansion throughout the state. This is a highly visible leadership role for a sales professional who understands the cannabis market, knows how to build strong retail relationships, and can coach a team to consistently achieve its goals.

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Key Responsibilities

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• Lead, mentor, and develop Account Executives, Account Managers, and Brand Ambassadors
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• Develop and execute statewide sales strategies to drive revenue and market share
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• Establish, monitor, and manage sales KPIs, quotas, and performance goals
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• Coach team members on account growth, pipeline management, and new business development
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• Drive new account acquisition and growth within existing retail partnerships
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• Support key customer relationships and strategic accounts
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• Oversee CRM usage, sales activity, forecasting, and pipeline management
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• Partner with marketing, operations, and product teams to execute market initiatives
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• Ensure strong brand presentation and visual merchandising across retail partners
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• Participate in vendor days, industry events, and other market activations
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• Identify market trends and opportunities to support continued growth across Michigan
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Qualifications

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• 3–5+ years of sales leadership experience , preferably in cannabis, CPG, craft beer, beverage, alcohol, or another relationship-driven industry
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• Proven success leading and developing sales teams
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• Strong understanding of territory management, sales pipelines, and revenue growth
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• Experience with CRM systems and sales reporting
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• Strong communication, leadership, coaching, and negotiation skills
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• Comfortable working independently and managing a statewide territory
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• Strong retail, wholesale, or account management experience
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• Cannabis industry experience strongly preferred
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• Valid driver's license and reliable vehicle required
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• Willingness to travel extensively throughout Michigan
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Compensation

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• $110k - $130k base salary
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• Bonus/Commission based on achievement of sales quota
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Benefits & Perks

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• $3,000 car stipend
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• Gas and mileage reimbursement
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• Travel reimbursement and per diem for qualifying travel
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• Weekly reimbursement for approved business expenses
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• Healthcare coverage
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• Dental and vision insurance
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• 401(k) with 1% company match
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• Roth 401(k)
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• Health Savings Account (HSA)
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• Life and disability insurance
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• Accident insurance
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• Employee discount
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• Unlimited PTO for eligible full-time salaried employees
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• Paid sick leave
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• Paid training
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• Flexible work schedule
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Why Join?

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This is a newly created leadership position supporting continued growth across Michigan, giving the right candidate an opportunity to help build and scale the sales organization while directly influencing revenue and market expansion. If you’re an experienced cannabis sales leader who enjoys building teams, growing territories, and driving results, we’d love to connect.