Digital Commerce Manager

Digital Commerce Manager

Own Moultrie's digital commerce business — driving Moultrie.com and supporting Amazon, Walmart, and lifecycle marketing. Set strategy, lead the team, and drive profitable growth across all channels.

Job Responsibilities:

• Build and Lead the Team
• Build the team. Own structure, hiring decisions, and performance standards across DTC, marketplace, and lifecycle.
• Multi-Channel Revenue
• Own the P&L across Moultrie.com, and support the P&L for Amazon, and Walmart. Set channel strategy and drive profitable growth.
• Track what matters: conversion, AOV, ACOS/TACOS, Buy Box %, organic rank, CLV, CLTV:CAC, and NPS. Make calls from data. Move fast.
• Amazon & Marketplace
• Treat Amazon and Walmart as distinct businesses — different strategies, different levers. Both contribute hitting fiscal objectives. Manage the team responsible for listings, A+ content, ad programs, and account health on both platforms. Set ACOS/TACOS targets. Hold the team accountable to them. Drive organic rank through content quality and review programs. Protect brand integrity — pricing, unauthorized sellers, content standards.
• DTC — Moultrie.com
• Own the Moultrie.com experience — merchandising, content, UX, SEO, and conversion. Oversee the Magento platform and tech stack. Keep the site fast, reliable, and on-calendar.
• Lifecycle Marketing
• Oversee the lifecycle team — email, SMS, and push. Cover the full customer journey: welcome, post-purchase, replenishment, and win-back. Optimize for repeat purchase rate and CLV.
• Cross-Functional Leadership
• Collaborate across Product, Marketing, Operations, and Finance. Report channel performance to leadership — what's working, what's not, what's next.

Job Requirements:

• 5+ years leading e-commerce, with direct P&L ownership
• Proven revenue growth across DTC and at least one major marketplace (Amazon or Walmart)
• Expert in GA4, A/B testing, and conversion optimization
• Hands-on Amazon Seller Central or Vendor Central experience
• Experience with Magento, Shopify Plus, or BigCommerce
• Lifecycle marketing experience — Klaviyo, Attentive, or similar
• Bachelor's in marketing, business, or related field
• Essential Job Function:
• Walmart Seller Center and Walmart Connect experience
• SEO expertise across DTC and marketplace listings
• Experience with subscription or membership commerce
• Background in outdoor, sporting goods, or consumer electronics
• Demonstrated AI fluency — uses AI tools to accelerate analysis, copy, and reporting

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.