DTC Senior Creative Strategist (Meta Ads)

About WhyGolf WhyGolf is a fast-growing golf training brand helping golfers all around the world suck less. We design original golf aids and a mobile application that help golfers practice with purpose, build confidence, and see measurable results. WhyGolf is growing mid double digits annually, profitable, and looking to scale our marketing operations. Our next phase is about producing more scroll-stopping Meta ads, improving retention & fostering deeper community engagement. The Role We’re hiring a Senior Creative Strategist to own the paid-social creative engine end to end , from concept development through live deployment and iteration in Meta Ads. This is not a junior role and not a pure “ideas-only” position. You will be accountable for outcomes. That means turning product insights and performance data into clear creative concepts, ensuring those concepts are produced correctly, launched properly, and continuously improved based on results. You’ll work closely with the founder, Director of Marketing, editors, creators, and paid media partners to ensure WhyGolf always has high-performing creative in market. Responsibilities Own the entire creative lifecycle for Meta Ads , from concept ideation and messaging frameworks through briefing, production, deployment, and iteration Develop scroll-stopping ad concepts rooted in golfer psychology, product mechanics, and clear performance hooks Write and own creative briefs for UGC creators, editors, and internal partners, ensuring clarity, speed, and alignment with performance goals Ensure creative is properly launched and tested in Meta Ads Manager, including creative structuring, naming conventions, and testing frameworks Monitor creative-level performance (CTR, thumb-stop rate, CPA, fatigue, angle performance) and translate insights into next actions Maintain a structured creative testing roadmap to ensure consistent throughput of new concepts and angles Partner closely with paid media and analytics to diagnose performance issues and identify creative opportunities Balance brand standards with native, high-performing paid social formats Collaborate directly with the founder and creative partners to translate strategy into shipped ads, not just ideas Requirements 3-5 years of experience in creative strategy for paid social , ideally within DTC or performance-driven eCommerce Demonstrated experience owning creative from concept through live deployment , not just ideation Strong hands-on understanding of Meta Ads , including creative testing, iteration cycles, and performance diagnostics Data-literate and comfortable using performance metrics to guide creative decisions Strong written and verbal communication skills, particularly in briefing creators and aligning stakeholders High ownership mentality and comfort operating in a fast-moving, founder-led environment Experience working with UGC, creator-led content, and performance video ads You’ll Stand Out If You Have experience marketing golf products or understand the golf swing, common swing faults, and how golfers think about improvement Have worked on performance-driven creative in sports, fitness, or skill-based consumer categories Have directly collaborated with editors and creators to turn raw footage into high-performing ads Are comfortable balancing brand voice with aggressive performance testing Compensation & Location Competitive salary based on experience (80k-120k) Remote role (US-based preferred) How to Apply Please send: Your resume A short note explaining why you’re a strong fit for WhyGolf Examples of paid-social creative or campaigns you owned from concept through deployment (strongly preferred) #J-18808-Ljbffr