Head of Growth Marketing

Role Description

This is a hands-on, high-ownership role for a builder, and right now it is a team of one. You will own ProductPlan’s demand engine: the strategy, channels, budget, and pipeline. You will report directly to our CEO, Steven Cohn, a four-time founder with four exits (most recently Winware.ai, and earlier Validately, acquired by UserZoom/UserTesting with other exits to Living Social and Trip Advisor), so you will learn GTM from someone who has built and sold category-defining products, and you will move at his pace.

You are walking into a runway following an engagement with an AI GTM advisory team, so you start with:

• Clear segmentation
• Sharp positioning
• A new Webflow website built for GEO discovery
• Completed demand tests
• An AI-informed content program
• A clean CRM

Your headline opportunity is the kind that makes a career: launch a brand-new product into a new category, end to end, and own the demand story behind it.

Location: Remote (US); NY area or Denver preferred.

Qualifications

• 5 to 7 years in demand generation, growth, or GTM at a B2B SaaS company. (Required)
• You are a builder: you create your own AI tooling and automations, and you will walk us through what you have built in the interview. (Required)
• A scrappy in-house operator at heart, energized by owning the whole funnel and multiplying yourself with AI.
• Breadth across the growth stack with meaningful depth in at least one: paid acquisition, SEO/GEO, lifecycle/email, or CRO.
• A track record of owning pipeline and running multi-channel campaigns you can speak to in detail: what you ran, what worked, and what you learned.
• Strong marketing-ops and analytics fundamentals: tracking, attribution, and funnel performance with expertise operating marketing automation systems, and an ongoing desire to learn and apply new methods.
• High agency and strong taste, energized by autonomy, urgency, and ownership of the outcome.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Requirements

• Pipeline across paid and organic channels: paid search (Google), paid and organic LinkedIn, and the highest-ROI bets you uncover and prove out.
• SEO and GEO: own organic discovery and make ProductPlan the answer in AI-powered search and LLM results.
• Lifecycle and email: nurture, conversion flows, lead scoring and handoff, and reactivation of our existing database.
• Website conversion and CRO: landing pages, forms, and on-site experiences that turn visitors into pipeline.
• Events as a demand vehicle: pick the rooms our buyers are already in and make ProductPlan impossible to miss.
• The martech and measurement stack: HubSpot, Webflow, GA4, and Google Search Console, with attribution you trust.
• A ~$50K/month working budget: you decide where it goes, and you move it fast toward what is winning.
• The operating rhythm: a weekly CEO-facing pipeline dashboard and a monthly/quarterly planning cadence that keeps everyone focused on what matters most.
• The AI systems that power it all: the agents, automations, and internal tools that let one person move like a team.
• The creative to ship: design your own assets or direct freelancers and AI tools to get campaigns live fast.

Benefits

• Flexible PTO
• Comprehensive health, dental, and vision insurance
• 401k with employer match
• Employer paid Short Term Disability Insurance
• Employer paid Life/AD&D Insurance
• Paid parental leave
• Performance-based bonus of up to 10% of base salary

Why This Role Matters

In a category long defined by static roadmapping tools and familiar names like Aha!, Productboard, and Jira, ProductPlan is building the tools of the future for how product planning, prioritization, and building is done, and you will sit right at the center of that move. You will have true impact from day one, the autonomy to ship fast and own the result, a proven founder in your corner, and an AI-native company where AI is core to how we build and operate. If you have been waiting for the role where you finally get to prove what a modern, AI-powered growth operator can really do, this is it.

Compensation is $120,000 to $150,000 base, plus performance bonus eligible, and you will be building the growth engine for the next chapter of a category leader.