Leasing Specialist: Boost Occupancy & Guest Experience

Leasing Specialist

Job Title: Leasing Specialist

Division: Multifamily

Status: Non-Exempt

JOB SUMMARY: The Leasing Specialist is responsible for driving occupancy and resident satisfaction in a multi-family community. This role includes showing and leasing apartments to prospective residents, coordinating marketing initiatives, assisting in resident retention efforts, and supporting the Property Manager in daily operations to ensure a positive living experience and strong financial performance.

ESSENTIAL DUTIES AND RESPONSIBILITIES : include the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by Harbor Group Management Company.

• Greet prospective residents, conduct property tours, and showcase available apartments and amenities.

• Qualify leads, process rental applications, run background and credit checks, and prepare lease documents.

• Ensure units are move-in ready by inspecting them before occupancy and coordinating outstanding items with maintenance.

• Execute lease agreements and move-in packages, ensuring a smooth onboarding process for new residents.

• Design and implement short- and long-term marketing plans to generate traffic and maintain occupancy.

• Promote the community via digital platforms such as Craigslist, Facebook, and email campaigns.

• Coordinate resident referral programs, employer outreach, and participate in local networking efforts.

• Maintain up-to-date knowledge of market conditions, competitor properties, rental rates, and trends.

• Support resident retention through excellent customer service and timely response to questions, complaints, and maintenance needs.

• Conduct follow-up communication with prospects and new residents to ensure satisfaction.

• Participate in lease renewal efforts by preparing renewal documents, engaging with residents, and finalizing lease extensions.

• Maintain accurate records of prospect and resident interactions using property management software (e.g., Yardi, OneSite).

• Keep guest cards updated and perform follow-ups on all leads.

• Assist with rent collection, manage delinquent accounts, and support administrative tasks as assigned by the Property Manager.

• Ensure leasing office and tour path are presentable and meet show standards at all times.

QUALIFICATIONS : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• High School Diploma or equivalent.

• Minimum one year of experience in leasing, sales, or customer service; property management experience preferred.

• Proficient with Microsoft Office and Property Management software experience is a must.

• Experience utilizing social media (Facebook, Instagram, etc.) is preferred.

• Excellent organizational and communication skills with the ability to manage multiple tasks and deadlines in a fast-paced environment.

• Strong attention to detail, problem-solving skills, and the ability to work independently or as part of a team.

• Must be customer-service oriented with the ability to interact professionally with residents and vendors.

• Flexibility to work weekends if required by the property.

• Valid driver’s license required (for operating golf carts if applicable).