AI & Marketing Automation Manager

WHO WE ARE Creating content that resonates is great — turning that attention into growth is even better. That's what Manychat does. Our AI-powered automations help creators and brands engage with audiences across Instagram, Messenger, WhatsApp, and TikTok — at the right moment, with the right message, minus the manual work. We're 400+ people across three continents behind the leading platform for conversational growth, with AI skills shaping how we build, how we work, and how we grow. WHO WE'RE LOOKING FOR We’re looking for someone to bring AI to life across our entire Marketing org, not in theory, but in the day-to-day work of every marketer on the team. You’ll sit embedded within Marketing, reporting to the Head of Marketing Operations and partnering closely with the CMO. Your mandate is broad and exciting: spot where AI and automation can unlock the most value, then build the systems, and the team capability, to capture it. You’ll decide what’s worth automating, design how it works, and turn a team of talented marketers into a team that builds and ships with AI by default. This is a builder’s role with an enabler’s heart. One week you’re prototyping an agentic workflow that collapses a process from days to minutes; the next you’re sitting with a sub-team turning their biggest headache into something AI just handles. If you’ve been waiting for a role where “make us an AI-first marketing org” is the actual job description, this is it. YOUR FUTURE TEAMMATES Meet the Marketing team: We're the voice of Manychat. A voice that's loud, creative, opinionated, and weird in the best possible way. We combine passion, data, and storytelling to cut through the noise and fuel mad growth. WHAT YOU'LL DO Lead AI enablement across Marketing Become the person the team turns to for “could AI do this?” and the one who makes the answer yes Coach and upskill marketers across every sub-team so they use AI and automation confidently in their daily work, raising the whole org’s AI literacy Run regular working sessions with sub-teams to surface high-value use cases, then prioritize the ones worth building Champion an experiment-first culture: test AI-driven approaches, measure what works, and scale the wins Build the systems that make it real Design and ship AI-powered and automated workflows, building and maintaining automations, implementing MCPs, and working within GitHub repos and Claude.md configurations Map customer data across our stack (Braze, our data warehouse, ad platforms) so information flows cleanly and stays consistent, including understanding Braze’s consumer event structure and the journeys it powers Set up, QA, and validate conversion events and tracking across Google, Meta, and TikTok Build the connective tissue between our tools so the whole team moves faster Measure and prove the impact Define success metrics tied to PLG outcomes: acquisition, free-to-paid conversion, and time-to-value Report efficiency gains and funnel improvements back to marketing leadership Build feedback loops that connect product usage data back into campaign targeting and segmentation Partner across the business Work closely with Product, Data, and Growth so product signals flow cleanly into marketing systems Translate business problems from non-technical stakeholders into scalable solutions Share learnings widely so AI capability compounds across the org WHAT SUCCESS LOOKS LIKE In your first 90 days: You’ve successfully onboarded into the Manychat universe You've audited the current self-serve funnel and mapped the key drop-off points where AI or automation could move the needle You've shipped your first working automation; however small (an n8n workflow or a cleaned-up field mapping between tools) You’ve developed a framework for identifying and prioritizing future projects You’ve built the working relationships across the business needed to operate cross-functionally TO SHINE IN THIS ROLE You’ll need: 5-8+ years in marketing, with deep, hands-on knowledge of the modern marketing tool stack A builder’s track record: you’ve created working automations yourself, not just specified them. Comfortable in tools like n8n, implementing MCPs, working within GitHub repos and Claude.md, and writing lightweight scripts or API integrations A strong grasp of customer data: Braze’s consumer event structure, customer journey and event-field mapping, mapping fields between tools, and validating conversion events across Google, Meta, and TikTok A natural enabler’s instinct: you love making other people better at their jobs and can teach technical concepts without making anyone feel small Strong product sense and a bias toward shipping over deliberating A proven ability to operate cross-functionally and earn trust across the business An adaptive, fast-learning mindset, you get to ~80% capability quickly and are highly coachable It would be great if you have: Direct experience at a PLG company where the product is the primary acquisition and expansion channel Python or JavaScript for lightweight scripts and custom integrations Prior growth or lifecycle marketing experience, so you know the funnel pain points firsthand Note: We value a strong marketing foundation, builder instincts, and coachability over years of formal engineering experience. If you’re adaptive and quick to learn, you don’t need to check every technical box on day one. WHAT WE OFFER We care deeply about your growth, well-being, and comfort: Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow. Comprehensive medical, dental, and vision coverage for you and your dependents. Hybrid work and generous leave options to prioritize your work-life balance. In-office perks, including free meals and snacks. Company-funded sport activities, annual offsites and team-building events. Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success. With my application, I accept the Manychat Privacy Policy. Qualifications Department: Marketing Org Benefits Offices: Austin #J-18808-Ljbffr MarketingHQ