Senior Social Media Strategist

Description

Balanced Body is the global leader in Pilates equipment and education, known for its innovation, eco-conscious values, and commitment to transforming lives through movement. Founded in 1976, Balanced Body is family-owned and we make our equipment in our Sacramento headquarters. We are a passionate team that blends creativity, wellness, and purpose.

We are seeking a Senior Social Media Strategist to lead and evolve Balanced Body's social media presence. This strategic role requires a sharp brand mind, a deep understanding of digital trends, and a proactive leadership style. You will be responsible for designing and executing high-impact social media strategies that build brand affinity, drive engagement, and support broader marketing and business objectives.

You will serve as a thought partner to the marketing leadership team and a cross-functional collaborator with internal and external stakeholders. Your insights and creativity will shape how we show up in the digital space - today and in the future.

Requirements

• Own and evolve Balanced Body's cross-platform social media strategy, aligning it with brand objectives, product launches, and growth targets.
• Lead audience analysis, competitive audits, and platform performance reviews to inform strategy and content direction.
• Develop and curate high-performing, on-brand content (video, photo, copy, UGC, graphics) across current and emerging platforms, including Instagram, Facebook, LinkedIn, and future channels like TikTok, YouTube, Pinterest, and X.
• Oversee day-to-day publishing and community management, ensuring an engaging and authentic brand voice.
• Design and manage a strategic content calendar in partnership with internal stakeholders, aligning social media with product cycles, events, and campaigns.
• Lead influencer and creator collaboration strategy, identifying high-impact partnerships to extend brand reach and trust.
• Define KPIs, track performance across platforms using tools like Sprout Social and Google Analytics, and provide actionable insights through monthly reporting and presentations to leadership.
• Plan and manage paid social campaigns from strategy through execution and optimization.
• Stay ahead of trends and emerging technologies, evaluating new platforms and tools for potential brand use.
• Mentor or manage junior team members and freelancers as the social team scales.
• Manage direct agency partners' activity

Qualifications

• 6+ years of progressive experience in social media, including senior-level ownership of strategy, execution, and reporting.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven success in developing and scaling brand social strategy across multiple channels.
• Experience managing social media advertising campaigns and influencer partnerships.
• Expertise with tools including Sprout Social, Google Analytics, Meta Ads Manager, Canva, Adobe Suite, and video editing platforms.
• Exceptional copywriting, storytelling, and content planning skills.
• Strong project management skills and cross-functional collaboration experience; Familiarity with Wrike or other project management tools like Asana or Basecamp.
• Data-Driven mindset with the ability to translate insights into actionable strategy.
• Self-starter with strong strategic thinking, leadership, and creative problem-solving skills.
• Experience in the wellness, fitness, or Pilates industry.

Schedule & Work Setup

• Monday-Friday | 8:00 AM - 5:00 PM
• Willing to work evenings and/or weekends as needed to support key social media activations and community engagement initiatives
• Hybrid: minimum 1 day per month onsite (Wednesdays) in Sacramento, CA 95828

The Company

Balanced Body is the world's largest designer and manufacturer of Pilates equipment, as well as a provider of high-quality Pilates and other mind-body instructor training and continuing education. We currently do business in over 100 countries, with world-renowned customer service and a serious commitment to environmentally-friendly business practices. If you want to work with a company with a passion for changing lives in ways small and large, let us hear from you.

We offer competitive compensation and excellent benefits, including:

• Medical, Dental & Vision
• Life and Long-Term Disability Insurance - Employer Paid!
• 401k Plan + Match!
• Paid time off and holidays

Balanced Body is an equal opportunity employer dedicated to workforce diversity.