Director, Performance Marketing & Digital Experience

Director, Performance Marketing & Digital Experience 164451 Director, Performance Marketing & Digital Experience Compensation: $163,000 - $200,000 Role Overview AudioNova is seeking an experienced, data-driven Director of Performance Marketing & Digital Experience to lead our digital acquisition strategy across North America. This leader will own the performance of our digital acquisition engine—driving patient acquisition, appointment generation, website conversion, and marketing efficiency through best-in-class performance marketing and digital experiences. This role is accountable for the strategy and execution of paid media, website performance, search, conversion optimization, attribution, and digital measurement. Working closely with Commercial, Analytics, CRM, Brand, Customer Experience, Operations, and external agency partners, this leader will continuously optimize the funnel to maximize business growth. The ideal candidate combines deep expertise in performance marketing with strong commercial acumen, a passion for experimentation, and a track record of building high-performing teams and agency partnerships. Key Responsibilities Performance Marketing Strategy Develop and execute AudioNova's acquisition strategy to drive new patient growth and revenue. Own performance across paid media channels including search, social, display, video, and emerging digital platforms. Manage significant media investments, continuously optimizing channel mix, audience strategy, and budget allocation to maximize business outcomes. Establish annual digital growth plans, quarterly priorities, and performance targets aligned with commercial objectives. Identify new opportunities to improve acquisition efficiency, scale demand generation, and accelerate growth. Media Performance & Agency Leadership Lead external media agency relationships, establishing clear accountability for performance, innovation, testing, and continuous improvement. Drive rigorous media planning, campaign optimization, creative testing, and audience development. Evaluate new platforms, technologies, and media opportunities that improve marketing effectiveness. Ensure media investments are grounded in performance data, incrementality, and measurable business impact. Website & Digital Experience Own website performance and digital customer experience across all patient-facing digital properties. Lead conversion rate optimization initiatives that improve appointment booking, lead generation, and patient engagement. Partner with UX, Content, Product, and Technology teams to improve customer journeys and reduce friction throughout the digital experience. Establish an ongoing experimentation roadmap including A/B testing, personalization, landing page optimization, and user experience improvements. Search & Organic Growth Lead SEO strategy to increase search visibility, organic traffic, and high-intent patient acquisition. Partner with Brand and Content teams to develop educational, patient-focused content that supports both acquisition and long-term growth. Continuously improve local search performance and digital discoverability across markets. Digital Measurement & Optimization Own digital performance measurement and reporting across acquisition channels. Lead implementation and optimization of attribution capabilities, including offline conversion tracking and measurement improvements. Partner closely with the Analytics team to translate performance insights into actionable optimization strategies. Develop executive dashboards and performance reviews that clearly communicate business results, opportunities, and recommendations. Cross-Functional Leadership Partner with Commercial, Regional Marketing, CRM, Analytics, Customer Experience, Operations, and Technology teams to improve overall marketing effectiveness. Support broader commercial initiatives by ensuring digital investments align with clinic capacity, operational readiness, and business priorities. Influence enterprise digital strategy through strong collaboration, data-driven recommendations, and thought leadership. Qualifications Required Bachelor's degree in Marketing, Business, Analytics, or a related field. 10+ years of progressive experience leading performance marketing, digital acquisition, or digital growth functions. Proven success managing large digital media budgets with responsibility for customer acquisition, marketing efficiency, and business growth. Deep expertise in paid media, website optimization, SEO, conversion rate optimization, attribution, and digital analytics. Experience leading external agencies and cross-functional teams. Strong commercial mindset with the ability to translate data into strategic business decisions. Demonstrated success building and developing high-performing teams. Excellent communication, executive presentation, and stakeholder management skills. Preferred Experience within healthcare, retail healthcare, consumer health, medical devices, or other multi-location service businesses. Experience working across large regional or national organizations. Familiarity with Google Analytics 4, Google Ads, Meta Ads Manager, Google Tag Manager, Looker, Adobe, Salesforce, or similar platforms. Experience implementing offline conversion tracking, experimentation programs, and advanced attribution capabilities. Success Metrics Growth in digitally generated completed evaluations and appointments Marketing efficiency (CAC, ROAS, and cost per completed evaluation) Website conversion rate and digital appointment booking performance Paid media performance against business objectives Growth in qualified organic traffic and search visibility Successful implementation and adoption of attribution and offline conversion measurement Continuous improvement through testing, experimentation, and optimization Team engagement, capability development, and agency performance Why This Role Matters At AudioNova, digital marketing is more than generating leads—it is how patients discover us, engage with us, and begin their hearing care journey. As Senior Director of Performance Marketing & Digital Experience, you will lead one of the company's most important growth capabilities. You will shape how we invest in digital marketing, improve the patient experience, strengthen our measurement capabilities, and build a scalable digital acquisition engine that supports sustainable business growth across North America. Sonova is an equal opportunity employer. #J-18808-Ljbffr Sonova Group