Director/Vice President, Product Management - Villa Sport

Director/Vice President, Product Management - Villa Sport

Villa Sport offers exciting and fulfilling career opportunities for those who thrive in a fast paced, energizing environment. Our portfolio includes clubs across multiple states, including California, Texas, Colorado, Idaho, and Oregon. Our resort style clubs are more than just gyms; they are communities where fitness, family, and fun come together. We are on a mission to create energizing environments where you can thrive and grow with us.

If you're a high performing, outgoing, service oriented superstar looking for a chance to make a difference, you've found your home. At Villa Sport, we offer a fantastic work environment, competitive wages, and a 401(k) plan with a company match of up to 4% of your compensation. Ready to join a team that's going places? Your journey starts here!

POSITION SUMMARY: Villa Sport is seeking a Director/Vice President, Product Management who acts as the voice of the customer and represents Villa Sport enterprise across various digital experiences including both employee and member facing systems. This is a hands on product leadership role, not a governance or oversight position. The Director/VP Product Manager must be an operator who writes product documentation, meets regularly with stakeholders, owns the roadmap, joins sprint demos, participates in acceptance testing, and ensures that what the business needs is what technology delivers.

This position must guide all programs, products, and member facing experiences that span departments, clubs, and states, including:

• Digital: mobile app, CRM, billing, VillaOS
• Member programs: aquatics, kids, group exercise, personal training
• Operations: check in flows, front desk workflows, service models
• Communications: marketing, notifications, email, in club signage
• Financial workflows: billing, revenue recognition, corrections
• Multi club implementation & staff readiness

This is not a technical product manager or IT liaison. It is a strategic enterprise integrator.

This role is responsible for aligning business needs, member experience, operations, billing, CRM, mobile apps, and club systems (VillaOS) into a unified enterprise product strategy. The ideal candidate has deep product management experience, strong systems thinking, and a passion for solving operational and customer experience problems.

Key Responsibilities:

• Product Vision & Strategy
• Develop and maintain the enterprise product vision for Villa Sport across all digital products (mobile app, CRM, billing systems, club operations, VillaOS).
• Translate business goals into clear product strategies, quarterly plans, and actionable roadmaps.
• Drive prioritization using a data driven framework balancing business value, member experience, and operational impact.
• Voice of the Customer & Cross Functional Alignment
• Represent members, operations, billing, sales, and club staff in all product decisions.
• Establish structured feedback loops with business and operational leaders, field staff, and the marketing team.
• Ensure product decisions consider real world usage, staff/member workflows, and operational realities.
• Requirements, Documentation & Communication
• Write detailed BRDs, PRDs, user stories, operating manuals, workflows, acceptance criteria, and release notes.
• Ensure product documentation aligns with operating manuals prior to rollout.
• Translate complex business requirements into clear, consumable inputs for engineering and QA teams.
• Release Readiness & Quality
• Participate in sprint reviews, acceptance testing, and release signoff.
• Confirm that features meet both functional requirements AND operational needs before launch.
• Lead cross functional launch planning, including training materials, manuals, and staff readiness.
• Quarterly Planning & Portfolio Management
• Implement light scale quarterly planning (SAFe inspired but not full ARTs yet):
• Define quarterly objectives and themes
• Prioritize cross team work
• Facilitate roadmap alignment across business, development, QA, marketing, and operations
• Maintain the enterprise backlog of initiatives, defects, enhancements, and integrations.
• Partner with the Engineering teams to ensure requirements are accurately captured and delivered.
• Problem Solving & Issue Ownership
• Investigate root causes of billing issues, CRM data quality challenges, member feedback, and operational gaps.
• Partner with Finance, Operations, Billing, Marketing, Sales, and IT to ensure stable and scalable systems are delivered
• Introduce mechanisms such as:
• Processes to ensure accurate membership billing
• Release planning which includes Operational validation Methods to evaluate mass communications and require approval for sending
• Stakeholder Collaboration & Influence
• Serve as the central point of alignment between:
• Business leadership
• Club operations
• Billing & accounting
• Marketing
• Technology & development
• Ensure that no feature ships without business signoff and operational validation.
• Communicate progress, risks, and tradeoffs clearly to executives and teams.
• Data, Metrics & Continuous Improvement
• Own KPIs related to product performance, app adoption, billing defects, CRM accuracy, member satisfaction, and release quality.
• Drive continuous improvement using analytics, surveys, leadership feedback, and incident patterns.
• Identify and resolve systemic issues caused by siloed processes or poor integration.

QUALIFICATIONS: Required

• 10+ years in product management with at least 5 years operating at Director or VP level.
• Demonstrated experience as a hands on PM writing requirements, running workshops, and participating directly in acceptance testing.
• Strong background in multi system environments (CRM, billing, mobile apps, POS, operational systems).
• Experience implementing lightweight SAFe or portfolio level planning (without a current structure in place).
• Ability to understand and solve technical, operational, and business problems holistically.
• Exceptional written and verbal communication skills.

Preferred

• Experience in customer facing businesses: fitness, hospitality, retail membership, or multi unit operating environments.
• Experience with billing systems, data migrations, CRM workflows, or club operations tools.
• Knowledge of Lean, Agile, or SAFe frameworks.
• Ability to build trust and alignment across technical and non technical teams.

Success Looks Like Within 6–12 months, the Director/VP Product Manager will:

• Establish an enterprise roadmap aligned with business strategy.
• Reduce billing and CRM issues through better requirements, testing, and cross team coordination.
• Improve mobile app performance, adoption, and member satisfaction.
• Create repeatable processes for release readiness, documentation, and stakeholder signoff.
• Increase trust and collaboration between technology and the business.
• Reduce operational confusion by ensuring every product is delivered with training, manuals, and clear workflows.
• Build a system where nothing is launched to clubs without business validation.