Senior Brand Manager - Innovation

Brand Manager

The Brand Manager serves as the strategic leader and business owner for an assigned group of Melaleuca brands. This role combines portfolio management, product innovation, and cross-functional leadership to ensure that each brand meets its full potential—financially, strategically, and creatively.

Working closely with R&D, Innovation, Supply Chain, and the Brand Messaging team, the Brand Manager is responsible for driving growth through new product development, lifecycle management, and data-informed decision-making. This role requires both analytical and creative thinking—someone who can blend science and storytelling to guide products from concept to customer.

Responsibilities

What You'll Do

• Lead brand and portfolio strategy: Own the business performance and strategic direction of assigned brands, ensuring alignment with Melaleuca's mission and growth objectives.
• Drive innovation: Partner with R&D and Product Development to identify new product opportunities, optimize existing lines, and manage the full product lifecycle.
• Manage category performance: Analyze sales, margins, and customer data to develop recommendations that enhance profitability and consumer appeal.
• Collaborate with the Brand Messaging team: Provide insights and strategic input to ensure marketing communications accurately reflect brand positioning and product benefits.
• Guide go-to-market execution: Lead cross-functional teams through the planning, launch, and evaluation of new products and campaigns.
• Optimize portfolio mix: Evaluate performance across SKUs and product lines to guide rationalization, pricing, and innovation priorities.
• Build business cases: Develop forecasts, cost analyses, and consumer research to support new initiatives.
• Partner cross-functionally: Work with Sales, Supply Chain, Finance, and International teams to ensure smooth execution and performance tracking.

Qualifications

What You Bring

• Education: Bachelor's degree in Marketing, Business, or related field.
• Experience: 5+ years of experience in brand management, product marketing, or consumer goods strategy—preferably within wellness, personal care, or nutrition.
• Business acumen: Strong understanding of P&L drivers, pricing strategy, and category performance metrics.
• Innovation mindset: Experience guiding new product development from concept through launch.
• Analytical strength: Ability to interpret data and translate insights into actionable strategies.
• Communication: Skilled at presenting ideas clearly and collaborating across departments.
• Team orientation: Proven ability to lead projects in partnership with cross-functional teams, including R&D, Creative, and International Marketing.
• Passion for purpose: A personal alignment with Melaleuca's mission of enhancing lives through wellness.
• This role requires relocation to our Global HQ in Idaho Falls, ID (by Yellowstone NP & Jackson Hole) assistance is provided.

Why Melaleuca

Why You'll Love Working Here

Award Winning Culture

Flexibility is a must in this position; you will become part of a fast paced team dedicated to a feel good lifestyle brand committed to changing lives. Like the rest of Melaleuca, we are proud to be part of a values driven organization that treats employees with respect. Our employees and their families enjoy company events and discounts throughout the community. We maintain a genuine open door policy where employees operate on a first name basis.

Melaleuca's commitment to its people has been recognized nationally. Forbes has consistently named Melaleuca one of America's Best Employers and one of America's Best Employers for Women. USA Today has recognized Melaleuca as one of America's Best Stores and one of America's Most Trusted Brands, reinforcing the strength of our products, brand, and customer relationships.

Safe, Uncrowded, Affordable

Nestled in the heart of Eastern Idaho, Idaho Falls is a vibrant and growing community and a gateway to world class outdoor recreation. This unique setting supports total wellness across social, physical, financial, and emotional dimensions. With the Snake River running through town, the Rocky Mountains nearby, and Yellowstone National Park less than two hours away, this is an ideal place for those who value an active lifestyle.

Excellent Compensation

In addition to a competitive salary, Melaleuca offers a comprehensive benefits package for full time employees that includes traditional offerings along with unique advantages such as a longevity bonus. On site amenities include a fitness center, concierge services, and an employee restaurant.

The Next Step Is Yours

To apply today, click on the Apply button below.

Join Melaleuca—and take ownership of brands that inspire trust, deliver innovation, and enhance lives.

Your leadership will shape how The Wellness Company grows and connects with millions worldwide.

Apply Now