Marketing Coordinator

Marketing Coordinator

Reporting to the Aftermarket Marketing Manager, the Marketing Coordinator supports a wide range of global aftermarket marketing initiatives across digital and traditional channels. This role contributes to campaign execution, media mix planning, trade show support, social media engagement, branded merchandise programs, and marketing operations. The ideal candidate is enthusiastic, detail-oriented, and eager to grow their marketing career within the light and commercial vehicle aftermarket industry while supporting cross-functional teams and external partners.

Job Duties and Responsibilities

General Marketing & Campaign Support

• Support the execution of aftermarket marketing plans and integrated campaigns across digital, social, email, retail, and traditional channels
• Assist with the development, coordination, and deployment of marketing content for websites, email communications, social media, print collateral, presentations, and promotional materials
• Conduct research and basic data analysis to support marketing strategies, campaign effectiveness, competitive analysis, and customer insights
• Perform administrative and coordination tasks related to marketing projects, timelines, and budgets
• Contribute to various marketing projects and initiatives as assigned

Media Mix & Digital Marketing

• Assist with media mix planning and execution across digital, social, email, retail, and traditional media
• Support email marketing campaigns, including content coordination, list management, and basic performance tracking
• Help manage website content updates and coordinate with internal or external resources as needed
• Collect, track, and report basic marketing performance metrics such as campaign results, website traffic, and email engagement

Social Media & Community Engagement

• Support content development for social media platforms (e.g., Facebook, Instagram, YouTube) aligned with brand voice and campaign objectives
• Monitor social media channels for engagement and assist with responding to comments and messages
• Upload, optimize, and track the performance of YouTube video content
• Help ensure brand standards and messaging consistency across social platforms

Trade Shows & Events

• Assist with trade show and customer event coordination, including logistics, materials preparation, and promotional support
• Support post-event follow-up activities and reporting
• Coordinate with vendors, agencies, designers, and printers related to event and promotional materials

Branded Merchandise & Fulfillment Operations

• Assist in managing the company's branded merchandise storefront, including product updates, promotions, and inventory tracking
• Collaborate with vendors and suppliers to ensure timely delivery of branded merchandise
• Monitor inventory levels within the fulfillment warehouse and help maintain accurate records
• Work closely with warehouse teams to support order fulfillment and address inventory discrepancies
• Assist in developing processes for effective inventory management and reporting

Cross-Functional & Vendor Collaboration

• Collaborate with product management, sales, engineering, and external partners to gather information and ensure accurate, timely marketing deliverables
• Ensure brand standards are applied consistently across all marketing materials and touchpoints

Education and Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience) required
• 3+ years of experience in a marketing, communications, or related role preferred
• Experience or interest in automotive, aftermarket, industrial, or technical product environments is a plus

Skills and Competencies

• Strong organizational skills with the ability to manage multiple tasks and projects simultaneously
• Detail-oriented with strong follow-through and execution skills
• Solid written and verbal communication skills
• Strong interpersonal skills with the ability to collaborate professionally with internal teams, vendors, and partners
• Proficient in Microsoft Office (PowerPoint, Excel, Word)
• Familiarity with digital marketing tools and platforms, including email marketing systems, CMS platforms, social media tools, and basic analytics dashboards
• Basic understanding of marketing performance metrics and reporting
• Creative mindset with an eagerness to support content and campaign development
• Comfortable working with technical or complex product information
• Team-oriented, proactive, and eager to learn in a fast-paced environment
• Customer-focused approach with awareness of sales and channel partner needs

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.