Social Media & Content Manager - Printique

Job Description

Job Description

Our Story
Printique is a premium photo printing lab dedicated to transforming your digital images into stunning, museum-quality prints and photo products. Whether preserving cherished moments or creating personalized gifts, we combine expert craftsmanship with the latest printing technology to deliver exceptional quality that lasts a lifetime.

From fine art prints to custom photo books and wall décor, Printique helps you celebrate and share your memories in vibrant detail and timeless style.

Our Leadership Principles

• Growth Mindset: We set high standards, embrace failure, and are open to change.
• Be Customer-Centered: We focus on the end-to-end customer experience.
• Take Ownership & Dig Deeper: We are proactive, use data, and avoid shortcuts.
• Think Like a Start-Up: We move fast, stay flexible, and celebrate every win.
• Be Humble & Respectful: We assume positive intent, listen actively, and support one another.

What You'll Do

The Social Media and Content Manager will play a crucial role in shaping our brand's online presence and engaging with our audience across various social media platforms. who specializes in social media design and content creation. They will be responsible for developing visually compelling designs and engaging content across various digital platforms. They should have a strong background in digital design, graphic design, and film production background.

This role will lead Social Media for Printique and Adorama Rental Company (ARC), as well as be the point person for all ARC marketing needs.

Requirements

Social Media Strategy & Management

• Lead the creation and maintenance of strategic monthly content calendars to ensure engaging, relevant, and on-brand content across all platforms including but not limited to (Instagram, Threads, Facebook, LinkedIn, Pinterest, and YouTube).
• Oversee the scheduling and publishing of all social media posts, ensuring consistency in brand messaging and tone.
• Actively spot and report on emerging trends across all key platforms to keep strategies current and competitive.
• Monitor and manage the brand's social media channels, including direct messages, comments, and responses, to maintain a consistent and professional brand voice.
• PR coordination and create reactive social content around Press shoutouts and brand mentions.

Content Creation & Execution

• Manage the development of high-quality social media content, ensuring strict adherence to brand guidelines.
• Plan, script, shoot, and edit engaging platform-specific video content, including short-form Reels, TikTok videos, and IG Stories, as well as high-quality still imagery
• Execute all necessary copywriting for in-graphic text, titles, headings, and both short-form and long-form captions.
• Content Timeline and Strategy (hooks, trending audios, holidays, and events)
• Scouting content and potential brand collaborations at Photo and Art Events and Fairs (Photofairs, Art Openings, Future Fairs, The Armory Show, Superfine Art Fair, Arts Gowanus, etc.)
• Video and Photo (On iPhone, DSLR, and Osmo Pocket Gimble)
• Blog Writing
• Copy writing for web and promotional materials

Creator & Influencer Management

• Lead the identification, engagement, and contract negotiation with UGC creators and influencers who align with the brand and target audience.
• Build and maintain strong relationships with creators, serving as the primary point of contact and ensuring seamless collaboration for bigger activations (IG lives, Artist Spotlights, Site Specific Spotlights, Blog and Email content)
• Coordinate all aspects of creator content, including concept briefing, content approvals, and physical package send-outs and discount code negotiations/content data reporting
• Turning Influencer Collaborations into real life activations (Having creators come in and film concepts, photo walks, In-office demos, Gallery and Hallway Gallery shows
• Cost Management: Proactively engage with vendors to explore more cost-effective solutions for our memberships, demonstrate a commitment to efficient use of company resources
• Creative Innovation: Drive innovation in the use of local, community-focused activities, which successfully drive organic social engagement
• Booking Shoot locations
• Creating Call Sheets
• Weekly Product and Email Calls

Campaign Management & Reporting

• Collaborate with internal teams to plan, implement, and monitor social media and influencer campaigns, ensuring alignment with overall marketing goals.
• Analyze campaign performance, providing actionable insights and data-driven recommendations to optimize future campaigns in weekly and monthly reporting.
• Creating insights from Giveaways, Contests, and UGC stories and reshares for future content strategy
• COMMUNITY MANAGEMENT – reposting, commenting, resharing relevant content across 3-4 platforms daily to enhance algorithm performance
• Overall responsibility for coordinating Marketing activities for Adorama Rental Company with the marketing team

What Will Help You Thrive

• Bachelor's degree in graphics, marketing, communications, or a related field
• 4+ years of social media management
• 4+ years of content creation including graphics, reels, motion graphics, and videos
• Proficiency in graphic design software and apps including Photoshop, Premiere, Canva and Unfold is required
• Experience using Wordpress for website and blog management is required
• Strong knowledge of copy writing
• A team player who thrives in a fast-paced, dynamic environment
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Flexibility and adaptability to changing priorities and strategies quickly
• Experience with AI-driven marketing tools and strategies, particularly Mid Journey AI, is a plus.

This role requires three on-site days weekly (Tuesday, Wednesday, Thursday - can change based off business needs ) to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected.

Ready to Join Our Team of Creators? Apply today and let's create something extraordinary together.

Pay range for this role:

$80,000—$85,000 USD