Marketing Specialist

Marketing Specialist CompuGroup Medical is on a mission to build ground‑breaking solutions for digital healthcare. Our vision is to revolutionize how healthcare professionals produce, access, and utilize information, enabling them to focus on patient outcomes. Responsibilities Create and manage marketing communications such as emails, newsletters, presentations, webinars, product notifications, collateral, social media posts, and other marketing activities for various customer channels. Conduct market research and analysis to understand industry trends, competitor strategies, and customer needs. Provide actionable insights based on data analysis to guide marketing strategies and campaigns. Optimize and experiment with programs to improve key metrics that matter to the company and channel partners. Develop original and creative content to support inbound and outbound demand generation, sales enablement, product marketing, and other key initiatives. Track the efficiency of marketing projects, measure results, and report findings with other marketers and sales managers. Assist with the updating and management of the CGM US corporate website. Leverage artificial intelligence to optimize project velocity and quality. Help organize and coordinate marketing events such as conferences, webinars, and trade shows. Qualifications Bachelor’s degree in marketing, business, communications, or a related field. Minimum 2 years of experience in corporate marketing. Experience in the healthcare industry. Content marketing and campaign design, execution, and measurement experience. Demonstrated experience with content and graphic design tools such as Adobe Photoshop, Premiere Pro, InDesign, and Illustrator. Strong social media experience, including X, LinkedIn, and Facebook. Experience writing for the web with an appreciation for SEO best practices. Experience using artificial intelligence tools for marketing. Knowledge of marketing automation systems and CRM. Brand development skills and ability to articulate CGM’s product, service, and value propositions. Some travel required. What you can expect Purpose: Become part of a significant initiative shaping the future of e‑health. Equal Opportunity Employer : CGM values all team members and strives to provide equal opportunities. Career opportunities: Internal growth paths and long‑term perspectives. Security: A stable workplace in a crisis‑proof market. Benefits: Medical, Dental, Vision coverage and 401(k) with employer matching. Personal time off to promote work‑life balance. Work environment: Modern workplaces, flexible hours, hybrid options, and more. #J-18808-Ljbffr US05 CompuGroup Medical, Inc.