Social Media Manager

Social Media Manager

Position Summary: The Social Media Manager leads the Minnesota Wild's day-to-day social presence, turning brand and business priorities into creative, platform-native content that resonates with fans. This hands-on role oversees ideation, content capture, real-time coverage, publishing, community engagement, and channel management, including traveling with the team to capture and develop compelling stories. The ideal candidate is deeply fluent in social, has strong creative and interpersonal instincts, spots opportunities early, and can work independently while building trust across the organization.

Responsibilities/Essential Functions:

• Own day-to-day social content planning and execution across Minnesota Wild channels.
• Lead social-first concepts from ideation through shooting, interviewing, basic editing, publishing, and community engagement.
• Own real-time coverage of home and away games (as needed), making timely editorial and creative decisions as opportunities emerge.
• Identify stories, moments, trends, and cultural opportunities that will resonate with Wild fans and new audiences.
• Develop platform-native approaches across Instagram, TikTok, Facebook, X, LinkedIn, Threads, and emerging platforms.
• Support publishing and channel management across Minnesota Wild, Wild Gives Back, Minnesota Wild Pup, Wild on 7th, and Hockey Day Minnesota.
• Collaborate across Hockey Operations, Public Relations, Video Production, Creative Services, Corporate Partnerships, Ticketing, Community Relations, and other internal teams to support organizational priorities and storytelling opportunities.
• Use analytics, audience insights, and platform developments to evaluate performance and continuously improve the Wild's social approach.
• Provide day-to-day direction, feedback, and mentorship to social team members.
• Perform other duties as assigned.

Position Requirements:

Formal Education & Certification:

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field, or equivalent experience.

Knowledge & Experience:

• Knowledge of hockey and the NHL is preferred.
• Candidates must demonstrate the ability and willingness to quickly develop a strong understanding of the Minnesota Wild, hockey culture, and the State of Hockey.
• At least four years of professional experience in social media, digital content, sports, entertainment, media, or a related field.
• Strong understanding of major social platforms, emerging channels, internet culture, and how audience behavior and creative expectations differ across each.
• Demonstrated experience developing and executing original social-first content across multiple platforms.
• Strong copywriting, photography, videography, interviewing, and basic editing skills.
• Experience using social analytics and audience insights to evaluate performance and inform creative decisions.
• Experience providing direction, feedback, or mentorship to team members, freelancers, or creative partners.
• Working knowledge of Adobe Creative Suite or comparable creative tools.
• Experience with project management platforms such as Wrike preferred.

Personal Attributes:

• Strong creative and editorial instincts, with the ability to turn broad priorities into compelling social ideas.
• Proactive and curious, with a self-starter instinct for finding stories and opportunities.
• Strong interpersonal skills, situational awareness, and the ability to build trust across different personalities and functions.
• Sound judgment and discretion in sensitive and high-access environments.
• Comfortable making independent creative decisions while knowing when to collaborate, escalate, or adjust course.
• Strong verbal and written communication skills.
• Comfortable experimenting, learning from results, and evolving ideas over time.

Work Conditions:

• Ability to work nights, weekends and holidays based on games, events, and the NHL schedule.
• Travel up to 60%, including away games (both domestic and international), league meetings, NHL events, and the Draft.
• Ability to work effectively in live sports environments where schedules and priorities can change quickly.
• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, and grasping.
• Ability to lift up to 50 lbs.
• Benefits offered including Medical, Dental, Vision, Retirement, and a robust PTO policy.

ADA/EEO Statement:

Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.

We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.