Brand Strategist

A growing B2B manufacturing organization in the health, wellness and consumer products space is seeking a hands‑on Brand Strategist to lead sales‑driven marketing initiatives that generate qualified leads, support pipeline growth, and strengthen market positioning. This is a strong fit for someone who understands how to connect marketing strategy with sales execution — building campaigns, supporting trade shows, creating strong messaging, managing LinkedIn, and helping turn marketing activity into real business opportunities. What You’ll Be Doing Build and execute 6–12‑month marketing campaign plans tied to sales and revenue goals Create B2B campaigns across email, LinkedIn, events, content, and outbound sales support Partner closely with sales on target accounts, buyer personas, messaging, and follow‑up strategy Support trade shows with pre‑event outreach, appointment‑setting campaigns, and post‑event lead nurturing Manage company LinkedIn and social media activity with a focus on engagement and lead generation Develop messaging, content, and sales enablement materials that support prospecting and business development Track campaign performance, lead quality, conversion rates, and ROI Support domestic and international market expansion initiatives What We’re Looking For 3+ years of experience in B2B marketing, brand strategy, growth marketing, campaign marketing, or marketing strategy Proven experience building campaigns that generate leads or support sales pipeline Experience with trade shows, event marketing, outbound marketing, LinkedIn, or sales enablement Strong writing, messaging, positioning, organization, and project management skills Comfortable working closely with sales in a fast‑paced, growth‑oriented environment Familiarity with CRM platforms or marketing automation tools preferred Must be comfortable working full‑time onsite in the Farmingdale / Wall, NJ area Compensation $95,000 – $115,000 base salary Benefits Growth‑oriented, collaborative environment Opportunity to directly influence pipeline, market positioning, and business growth MOHR Talent is an equal‑opportunity employer and complies with all applicable federal, state, and local nondiscrimination laws. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, genetic information, military/veteran status, or any other protected status. If you believe you have been discriminated against or have concerns about our compliance, please contact our Human Resources department at View email address on click.appcast.io. #J-18808-Ljbffr