VP, Marketing

About Audyence

Audyence is a high-growth B2B marketing technology company powering a two-sided marketplace that enables marketers to buy outcomes-based media from premium publishers with unprecedented control, transparency, and efficiency. Backed by industry insiders and trusted by some of the world's largest B2B brands, our platform is reshaping how demand generation is executed at scale.


Role Overview

Audyence is seeking a strategic and highly creative VP of Marketing to lead brand, growth, and demand generation efforts. This role will report directly to our Chief Executive Officer, and will drive innovative, data-informed marketing strategies across B2B audiences while leveraging modern AI-native tools and automation to scale and accelerate desired outcomes. The ideal candidate is both a visionary and an operator who thrives thinking outside the box, building unique standout campaigns, and implementing modern AI-native systems that efficiently drive measurable pipeline growth.

This is not a traditional marketing leadership role. You and the team you will build and develop will be expected to:

• Architect a data-driven GTM system powered by AI and automation

• Build a distinct, category-creating brand that breaks from conventional B2B norms

• Execute high-impact, cost-efficient demand generation and capture strategies

• Design and operationalize ABM motions, including premium event experiences as a core growth lever

• Recruit, develop and lead a high-performance marketing team

Key Responsibilities

• The ideal candidate is comfortable, not just leading but executing, with experience in designing, implementing and operationalizing most of the areas outlined below. Where deficient in any of the below areas, the candidate must also possess the ability to recruit, develop, and lead high-performance team members capable of achieving peak performance in the leaders' most deficient areas.
• Architect a Modern AI-Driven GTM Engine

• • Design and implement a scalable GTM architecture leveraging next generation AI tools (see qualifications for an example set)

• • Build integrated systems that automate entire/significant portions of workflows related to:

• • • Content production

• • • Demand generation

• • • Demand capture

• • • Lead routing and scoring

• • • Nurture and lifecycle marketing

• • • Customer expansion and engagement

• Establish closed-loop attribution and performance measurement frameworks tied directly to revenue outcomes

• Continuously optimize conversion rates across the funnel using data, experimentation, and automation
• Demand Generation & Pipeline Creatio

• • Build and scale hyper-targeted multi-channel ABM programs leveraging

• • • Content Syndication

• • • Digital Media

• • • Social Advertising

• • • Email and Lifecycle Nurture

• • • Premium Events

• • • More

• Leverage first-party data, de-anonymized web traffic, and enrichment tools to create highly targeted outbound and inbound programs

• Develop repeatable, scalable playbooks for pipeline generation
• Demand Capture & Conversion Optimization

• • Own website strategy, including ongoing refreshes, CRO and personalization

• • Optimize lead capture flows, landing pages, and conversion paths

• • Design and deploy dynamic nurture streams tailored to ICP segments and buying stages

• • Partner with Product & Engineering to ensure a seamless user experience from first touch to activation
• Brand Strategy & Creative Differentiation

• • Define and execute a bold brand strategy that differentiates Audyence from traditional B2B competitors

• • Build an AI-enabled content engine that produces high-quality, high-volume content across multiple formats

• • • Video

• • • E-books and guides

• • • Sales enablement materials

• • • Data-backed thought leadership collateral (research reports, etc)
• Team Building & Leadership

• • Recruit and develop a high-performing, lean marketing team across:

• • • Product Marketing

• • • GTM Engineering

• • • Demand Generation

• • • Content & Brand

• Establish clear performance metrics, accountability frameworks and development paths

• Foster a culture of speed, ownership, creativity and data-driven decision making

• Partner closely with Sales, Product & Partnerships to ensure tight alignment between marketing initiatives and company-wide strategic objectives

Qualifications

• 8 to 12+ years of marketing experience, including 2+ years in a senior leadership role in B2B media, martech or adtech
• Proven track record of building and scaling GTM systems to driving demand generation and pipeline growth in a high-growth environment
• Deep hands-on experience with modern technology stacks, including:
• • HubSpot, or similar AI-enabled CRM and marketing automation platforms
  • Claude Sonnet, Blaze.ai or similar AI-content creation methodologies
  • Canva or similar short- and long-form content design tools
  • Clay or similar enrichment and data-driven outbound platforms
  • Runway Gen-4.5, Kling 2.6 or similar high-fidelity AI-video generation tools
  • InVideo AI or similar social media video content creation tools
  • Pictory AI or similar content repurposing tools
• Demonstrated ability to build and implement scalable marketing systems and processes focused on highly targeted ABM tactics targeting specific buying groups
• Hands-on approach and a "builder-mentality" with the level of support typical of a B2B Marketing department
• Highly creative thinker with a track record of launching unique and standout campaigns
• Strong analytical mindset with the ability to translate data into actionable insights
• Exceptional leadership, communication, and cross-functional collaboration skills

Compensation and Benefits

• Work from our beautiful downtown Austin office

• Competitive salary & performance-based bonus

• Equity in a fast-growing company

• Medical, Dental, Vision for employees and family

• 401k

• Monthly Stipends for:

• • Health & Wellness

• • Home Internet

• • Cell phone

• • Child/Pet Care

• • Commuter perks

We truly embody our values and live it through the culture we are creating at Audyence.

• Think Big - Dream boldly and push boundaries

• F.I.T.F.O. (Figure It The F* Out) - Be resourceful, figure things out independently, and keep momentum moving

• Earn Trust & Respect - Operate with integrity and transparency in every interaction

• Take Agile Action - Move quickly with clarity and confidence. Progress over perfection

• Be Customer Obsessed - Solve real problems for real people. Always advocate for the user

• Take Ownership - Step up, take accountability, and deliver results

• Be Resourceful - Do more with less. Work smart, not just hard

• Prioritize Profitability - Build a sustainable, capital-efficient company that lasts

• Execute with Quality - Sweat the details and build with care. Excellence is the expectation

• Know Where You Stand - Use data to measure performance and stay grounded in reality

• Share Knowledge with Others - We grow faster together. Make knowledge transfer part of your default behavior

If you don't meet every qualification listed, we still encourage you to apply. Research shows that candidates who don't check every box often self-select out, even though they may bring valuable skills and perspectives. We're committed to building a diverse and inclusive workplace, so if you're excited about this role and think you'd be a great fit, we want to hear from you!


Disclaimer:
This job description outlines the general nature and scope of responsibilities for the role. It is not an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Specific tasks may evolve or change based on business needs.