Demand Generation Manager

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction. We are looking for a Senior Demand Generation Manager to own the strategy and execution of expansion and cross-sell programs across our customer base. This role is responsible for managing cross-channel programs across all product lines, collaborating closely with Marketing leaders, Sales, and Customer Success. The ideal candidate has successfully scaled full-funnel demand programs in a fast-growing B2B SaaS or data-driven tech company, bringing a mix of strategy, analytical thinking, and hands‑on execution. This role will report into the Director of Demand Generation and Marketing Ops. Key Accountabilities Define strategy for, manage, and optimize the execution of Customer demand generation campaigns across both Marketing and cross‑functional channels Own Marketing’s cross‑sell pipeline targets, and regularly report on pipeline health to both Marketing and Executive leadership Scale net revenue retention and expansion efforts across the customer base Clearly define key customer targeting segments with a focus on maturity‑based and behavior‑based triggers for outreach Collaborate closely with our partners in Sales, Sales Enablement, and Customer Success to develop effective cross‑functional conversion strategy across all campaigns Collaborate with agency partners and Integrated Marketing, Marketing Operations, and Product Marketing teams on campaign execution Regularly analyze and report on campaign performance and ROI to key stakeholders Desired Skills And Experience Bachelor’s degree or equivalent work experience 8‑10+ years of experience in Demand Gen and/or Customer Marketing roles Proven success owning pipeline goals Ability to multi‑task and manage across multiple simultaneous programs Strong communication skills and collaborative excellency B2B Software‑as‑a‑Service (SaaS) and Healthtech experience preferred Base Salary Range: $125,000—$135,000 USD Backed by Roper Technologies, Inc. (Nasdaq: ROP), and led by award‑winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale. Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve. We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full‑time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative. Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers. #J-18808-Ljbffr